Senior Marketing Manager

About Hyve

We believe that when people come together, powerful things happen. Hyve Group Ltd connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programmes.

Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities.

Our market-leading portfolio of global brands includes Shoptalk, Spring Fair, Bett, Mining Indaba, and Retail Meetup.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together.

We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging.

Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our speciality, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

As part of your job, you’ll:

• Create and own Strategic Marketing Plans (SMPs) for Source Fashion

• Develop and execute integrated event campaign strategies, including messaging, visuals, offers and incentives to drive revenue and visitor targets.

• Evolve individual brand value propositions to ensure relevancy to audience, aligning with overall event strategies and industry insights.

• Deliver registration, visitor, and MQL (Marketing Qualified Lead) targets

• Oversee the production and delivery of event marketing communications, including briefing internal teams and maintaining strict timelines (inc. emails, social, PPC, website and media).

• Manage show websites, including content updates, optimisation and reporting. Working with Digital Performance team to analyse results and implement enhancements

• Handle PR for show deliverables, ensuring consistent brand voice and message alignment. To complement long-term brand plans and objectives.

• Manage media partners and digital advertising for optimal reach and engagement.

• Oversee contra agreements, ensuring mutual value and clear deliverables.

• Build and maintain association and industry partnerships, ensuring plans are agreed, delivered, and reported on effectively.

• Manage event campaign budgets, ensuring efficient and impactful spend to reach goals. Maintain accurate budget trackers, promptly raise POs, and ensure invoices are processed on time.

• Develop case studies, testimonials, and supporting communications, working closely with the content team to product impactful deliverables.

• Line manage a Marketing Manager and foster a collaborative and results-driven culture where customer obsession sits at the heart.

• Report directly to the Event Director on all marketing activity, strategy and KPI performance.

Skills Required:

• Proven marketing experience (Ideally in events, but not essential).

• Proven team management skills as well as cross departmental project management.

• Proven experience in testing, adapting and improving customer journeys across all marketing channels, alongside the setting of key metrics

• Evidence of relationship building across industry partners

• Experience in managing budgets, forecasting and setting budgets

• The ability to be agile, changing strategies and tactics when needs to be changing markets and producing new reactive ad hoc campaigns.

• Proven experience overseeing the management and performance of multiple marketing channels.

• Experience working in a fast-paced environment with multiple stakeholders

• Experience managing a high workload across multiple channels and being able to prioritise and work at pace.

• Experience in reporting and high level analysis.

• To be the brand guardian for Source Fashion. Someone who lives and breathes the brand and is passionate about seeing it grow into its place in the fashion industry.