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Lubbock Fine is a successful 22 Partner accountancy and tax advisory practice based in the City of London. We are also a founder member of the award-winning global network Russell Bedford International. Continuing our successful organic growth, we plan to expand our team to 200 professionals in 2025. The overarching strategy of the firm at the heart of our success is our vision to ‘redefine exceptional’. Now is a perfect time to join us to be part of that success and to help shape the future.
We have a diverse range of clients, both within the UK and around the world. Our specialist business desks look after clients in France, Portugal, India, the Middle East and Africa, we have a newly launched German desk and business operations in the Cayman Islands. Our Dubai office, established in 2006, was one of the first to register as auditors with the Dubai Financial Services Authority.
Our clients cover an array of sectors including property investment businesses, natural resources, and renewable energy firms, the media & entertainment sector, technology, FCA registered firms, charities and not-for-profit and large funds with up to £4bn in assets. With such a diverse client base our work is both challenging and gratifying and offers our people many opportunities to gain exposure to new industries, or to specialise.
We take CSR seriously and are a carbon neutral firm. We are heavily engaged in social mobility and charitable activities giving you the opportunity to give back. Employee wellbeing, flexibility and a quality working environment are at the core of the firm’s values. We have an extensive range of benefits. LF understands that everyone will have different long-term personal goals. Consequently, each team member is able to develop a tailored development plan to help them reach their specific career goals. Some of our team members who moved into Industry are now our clients. After a period of time with the firm we offer sabbaticals and international secondments within the RBI network.
If you are looking to take your career path all the way to partnership, the path to achieving this will be completely transparent. LF operates a unique ‘Path-to-Partner’ training and mentoring programme, allowing you to progress from trainee, into management and then Partnership as fast as you are capable of doing so.
Job Description - Senior Marketing Manager
Whether we’re pitching for new work, building our brand or driving forward a new campaign we are looking for an exceptional marketing co-ordinator to join our team. As a valued specialist you will have the opportunity to support our partners in local and international marketing activities and take the lead on various initiatives. If you are looking to gain experience at the forefront of marketing efforts in a small but mighty team, we want to hear from you.
Responsibilities
- PEOPLE: Reporting into the COO with partners as internal customers, Line management of two marketing executives (digital and comms) and external suppliers (PR agency, design and copywriting).
- CAMPAIGNS: Planning, executing, and managing end-to-end strategic marketing campaigns from concept to completion. Developing and implementing marketing plans that align with sector and service line business plans to help raise the firm’s awareness, increase recognition and build relationships, highlighting our partners’ specialist skills and services in our target markets. Supporting the People Team with recruitment marketing
- COMMUNICATIONS: Guide the PR agency on media commentary and social media campaigns aligned with the marketing priorities outlined in the marketing plans. Collaborate with partners and senior staff to support PR activities managed by the PR agency, while also providing guidance to the agency on media commentary and social media campaigns in line with the marketing priorities outlined in the marketing plans.
- AWARDS: Identify relevant industry awards for teams, contribute to drafting award submissions, coordinate necessary approvals, and manage the promotion of shortlists and the organisation of tickets if shortlisted.
- CONTENT: Creating and editing engaging copy for email marketing, the website, advertisements, brochures, social media, events, and other digital content.
- RESEARCH: Conduct client and competitor research, identifying emerging trends to enhance discussions and support content creation.
- EVENTS: Supporting and coordinating client events both in-person and virtual, ensuring seamless execution and a positive client experience
- INTERNAL: Working closely with the People Team to manage the internal communication strategy and channels, while also sharing successes and raising awareness of sectors and services through internal communication platforms. Collaborate with the People Team to plan, coordinate, and execute internal events. Supporting the LF charity committee with marketing-related activity, including promotional activities and communications, to support charitable initiatives and events. Maintain strong Partner and other stakeholder relationships by sharing knowledge and managing expectations effectively.
- SATISFACTION: Coordinate and execute the annual Net Promoter Score (NPS) survey to measure client satisfaction and identify areas for improvement.
- BUSINESS DEVELOPMENT: Facilitating cross-sector business development opportunities and collaborating with client-facing staff to maximise these opportunities using the sales pipeline, existing referrals, and networking events
- REPORTING: Preparing and evaluating a management board back for the COO on a quarterly basis recording on all marketing activity and performance
- BUDGETS: Develop and manage the annual marketing budget and expenditure forecasts to ensure effective allocation of resources.
- REPUTATION: Continue to manage brand reputation on Google and Glassdoor focusing on positive reviews and feedback. Continue to develop brand awareness and visibility, ensuring consistent and impactful messaging across all marketing channels and marketing activity across the firm.