Senior Marketing Manager, Fintech Meetup Europe

ABOUT HYVE

We believe that when people come together, powerful things happen. Hyve connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programs. Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities. Our market-leading portfolio of global brands includes Fintech Meetup, HLTH, Manifest, Possible, and Shoptalk.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together. We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging. Our hybrid working model ensures we respect our peoples’ work/life balance. Human connections are our specialty, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

ABOUT FINTECH MEETUP EURO

PEFintech Meetup Europe is the most efficient way for the region’s fintech ecosystem to connect, learn, and do business. Built by the team behind Fintech Meetup USA, this high-impact new launch brings our proven, industry-defining meetings model to Europe for the first time. Powered by our proprietary tech platform, the event facilitates over 25,000 double opt-in meetings, replacing traditional exhibition with structured, ROI-driven networking across fintech, paytech, banking, and financial services. At its core is Europe’s largest hosted meetings programme for fintech, bringing together more senior decision-makers from banks, financial institutions, retailers, merchants, and investors than any other fintech event in the region. Hosted participants attend for free and commit to up to eight 1:1 meetings, making it the most curated and outcome-driven experience in the industry. For marketers, the proposition is powerful: a differentiated product, a clear brand narrative, and a data-led engagement model that delivers measurable value for both attendees and sponsors.

ABOUT THE ROLE

The Senior Marketing Manager will lead the full-funnel marketing strategy for Fintech Meetup Europe, from building a qualified regional database to executing high-performance campaigns that drive attendance and commercial success. You’ll play a pivotal role in building brand awareness, generating SQLs, and acquiring high-value attendees across all segments.

This is a hands-on role suited to a strategic marketer with strong executional skills and a bias for action. You’ll manage all campaign planning and delivery, lead audience development, and oversee media and partnership activity. Working closely with the Event Director and cross-functional teams, you’ll ensure consistent messaging, positioning, and performance across all channels.

As a flagship launch for Hyve, Fintech Meetup Europe offers the rare opportunity to shape how a new brand enters and scales in a competitive market. Your work will directly impact pipeline, participation, and market perception, making this one of the most commercially and creatively influential roles on the team.

WHAT YOU’LL DO

• Own and deliver the full go-to-market marketing strategy for Fintech Meetup Europe
• Develop the regional data strategy and build targeted audience databases
• Plan and execute integrated campaigns across email, social, PR, and media partnerships
• Own messaging, positioning, and campaign creative across all channels and outputs
• Deliver SQLs to the Sales team and optimise marketing contribution to revenue pipeline
• Manage and grow relationships with media, associations, and influencer partners to increase brand awareness and reach
• Oversee the website, ensuring strong UX, SEO, content strategy, and conversion optimisation
• Manage the marketing budget, ensuring efficiency, accurate forecasting, and spend optimisation
• Work cross-functionally with internal teams (Sales, Content, Community) and external vendors (designers, PR, agencies)
• Create reports and dashboards to track performance, make data-informed decisions, and refine campaigns over time

WHAT YOU’LL BRING

• 3+ years in senior B2B marketing roles, ideally in events, fintech, or professional services
• Proven experience delivering full-funnel campaigns that drive SQLs and audience acquisition
• Strong knowledge of digital channels, marketing automation, and performance marketing
• Track record of successfully launching new products, events, or brandsExperience using CRM and marketing tools (Hubspot, Salesforce, CLAY, etc.)
• Exceptional written and verbal communication skills, with strong editorial and copywriting sensibility
• Strong analytical mindset, confident making decisions based on data
• Highly organised with excellent project management and time management skills
• Confident operating in fast-paced, high-growth environments, especially launches
• Collaborative, proactive, and solutions-oriented with a positive, can-do attitude

COMPENSATION & BENEFITS

• The salary band for this position ranges from £40,000 - £50,000 based on experience
• This position will be eligible for a competitive commission structure
• Competitive vacation policy
• Hybrid Work