Senior Marketing Manager (FTC)

The bit about us

We’re Hyve, a global events company that does things differently.

Our events deliver game-changing impact for people, businesses and beyond. That might mean winning a major contract, securing transformational investment, getting on the shelves of a giant retailer or hearing from thought leaders who are changing the future. The purpose of every one of our events is to bring the people who power major industries together – and open a world of potential.

At the same time, we’re using our events as platforms for progress, to drive the conversation across the world’s biggest industries on crucial topics like sustainability, diversity and ethical business.

These moments can change lives. And making those connections motivates us every single day.

But creating those human connections doesn’t just happen at our events. It’s part of everyday life when you work at Hyve. There are all sorts of socials, inclusion workshops and professional development opportunities to get your teeth into. And then there are the benefits. From gym memberships to private medical care, season ticket loans to healthy pensions, we’ve got you covered in all kinds of ways. (We’ll even give you an extra day off on your birthday!)

The bit about you

First of all, whatever your background and whatever your beliefs, there’s a culture of belonging here at Hyve and everyone is welcome. The question isn’t where you are from – it’s where you want to go.

We’re a positive bunch and if you’re a “glass half full” kind of person you’ll fit right in. Our values are brilliant work, fresh thinking, rich connections, and collective buzz. And just to be clear, these aren’t just words we put on the walls and forget about. They pull everyone together and help us all produce work that we’re proud to put our names to. If that resonates with you, great: we’re on the same page.

The bit about the role

We are seeking an experienced Senior Marketing Manager to lead the strategic planning, execution and performance of the event marketing campaigns for our retail shows. This role requires a strategic thinker with strong leadership skills and a passion for driving successful audience engagement and brand growth. Not afraid to get stuck in, you will be responsible for delivering on both revenue and visitor targets. With a proven track record running campaigns across multiple channels, on time and within budget, you’ll not only guide and develop your team to achieve their goals, but also lead by example, getting stuck in when needed.

As part of your job, you’ll:

• Create and own Strategic Marketing Plans (SMPs) for each retail show, with support from the HoM.
• Develop and execute integrated event campaign strategies, including messaging, visuals, offers and incentives to drive revenue and visitor targets.
• Evolve individual brand value propositions to ensure relevancy to audience, aligning with overall event strategies and industry insights.
• Deliver registration, visitor, and MQL (Marketing Qualified Lead) targets
• Oversee the production and delivery of event marketing communications, including briefing internal teams and maintaining strict timelines (inc. emails, social, PPC, website and media).
• Manage show websites, including content updates, optimisation and reporting. Working with Digital Performance team to analyse results and implement enhancements
• Handle PR for show deliverables, ensuring consistent brand voice and message alignment. To complement long-term brand plans and objectives.
• Manage media partners and digital advertising for optimal reach and engagement.
• Oversee contra agreements, ensuring mutual value and clear deliverables.
• Build and maintain association and industry partnerships, ensuring plans are agreed, delivered, and reported on effectively.
• Manage event campaign budgets, ensuring efficient and impactful spend to reach goals. Maintain accurate budget trackers, promptly raise POs, and ensure invoices are processed on time.
• Set up and report on NPS (Net Promoter Score) surveys to track customer satisfaction and loyalty.
• Conduct research projects for events (when required) and support onsite marketing delivery.
• Develop case studies, testimonials, and supporting communications, working closely with the content team to product impactful deliverables.
• Line manage a team of four people – Marketing Manager, Snr Marketing Exec, x2 Marketing Execs, fostering a collaborative and results-driven culture where customer obsession sits at the heart.
• Report directly to the Head of Marketing on all marketing activity, strategy and KPI performance.
• Support the Head of Marketing and Event Directors and contribute to the long-term portfolio strategy.

And here’s what we’re looking for from you:

• Proven marketing experience (Ideally in events, but not essential).
• Proven team management skills as well as cross departmental project management.
• Proven experience in testing, adapting and improving customer journeys across all marketing channels, alongside the setting of key metrics
• Evidence of relationship building across industry partners
• Experience in managing budgets, forecasting and setting budgets
• The ability to be agile, changing strategies and tactics when needs to be changing markets and producing new reactive ad hoc campaigns.
• Proven experience overseeing the management and performance of multiple marketing channels.
• Experience working in a fast-paced environment with multiple stakeholders
• Experience managing a high workload across multiple channels and being able to prioritise and work at pace.
• Experience in reporting and high level analysis.
• To be the brand guardian for Spring and Autumn Fair. Someone who lives and breathes the brand and is passionate about seeing it grow.

Let us know if this sounds like you.