Senior Marketing Manager / Head of Marketing ONS and LATAM

CompanyStudy Group

LocationLondon, England, United Kingdom

Posted At10/3/2025

UK Visa Sponsorship Analytics

Analytics are greyed out due to low classification confidence (49.0%).

Occupation Type

Marketing, sales and advertising directors

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£87,300 (£44.77 per hour)

Occupation rate applies

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Description

Contract Type: Full time, Permanent
Location: London Corporate

JOB OVERVIEW

Lead on the positioning and promotion of Study Group products that meet the needs of international students, help differentiate SG from competitors, grow awareness of the Study Group brand in market and drive student recruitment.
Develop a profound understanding of the agents - their needs and wants - to further build highly engaging and regional touchpoints, as well as monitor overall agent satisfaction globally. Further building business cases on the business opportunities and driving them.
The role will achieve revenue and profit goals by leading and directing the marketing and communication of the Study Group product portfolio to agents and direct customers in ONS/ LATAM region.
This role will be a key member of the Customer Marketing team and contribute to the building of solutions to achieve student recruitment targets and growth plans. It will require autonomous decision-making in partnership with key stakeholder (e.g. Area Directors), empowering the role holder to become a crucial asset for the company

ABOUT THE ROLE

Lead on developing the regional strategy to promote a portfolio of products to drive student recruitment and revenue. Leverage on local opportunities and turn them into business growth.
Working in partnership with other marketing teams to develop a deep understanding of the value proposition, pricing and messaging strategy for Study Group products and brands to be promoted across the market
Leveraging local market and customer insight, ensure the selected strategy utilises the most effective channels and campaigns to effectively connect and engage with prospective students and best promote the value proposition, creating a compelling and engaging customer experience, all resulting in building strong demand for the Study Group products
Partnership and collaboration with Sales to ensure alignment on key field marketing initiatives to drive student recruitment
Develop quality relationships and feedback loops with all stakeholders in the business
Monitor, measure and report on performance for marketing, ensuring budgets are optimised to maximise impact and effect
Develop a culture which is underpinned by individual accountability, customer focus, collaboration and inclusion

Engage team in collaborative problem-solving to develop plans or resolve issues

Ensure all necessary management skills, frameworks, processes, and tools are in place and properly used to develop people capability and run the business effectively

Reward and recognise employees who contribute to the achievement of Study Group’s business

goals both formally and informally

Geographical Scope:
The role will include significant interaction with both internal and external stakeholders globally.
ABOUT YOU

Experienced international marketing professional, with demonstrable success working with teams across an organization
A strong commercially savvy professional with a successful track record in leading the marketing and communication of high value products or services with a long sales cycle into a global marketplace
Knowledge and understanding of the international student marketplace and the challenges within the education sector
An understanding of the international business environment and the challenges of working across multiple territories

Experience of working in a multi-channel and matrix organisation

Excellent oral communications, personal credibility and gravitas to be able to operate amongst senior stakeholders both internally and externally

ABOUT US

Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.

ORGANISATIONAL COMPLIANCE

Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted- Criminal Background Check (country-specific), x2 References, ID and Right to Work checks as well as Education Verification.
We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We

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