Senior Paid Media Specialist

Overview

VMA Group are working with an agency that has fashion and retail clients to drive growth through performance marketing. Our clients are seeking a very competent Senior Performance Marketing Specialist to drive conversions for their clients/brands.

The successful candidate will oversee and enhance the client’s online presence, typically across the Paid Search & Paid Social media landscape, with a huge focus to TikTok. You will be responsible for developing engaging content, managing social media campaigns, and fostering positive relationships with our influencers and audience.

This role offers an exciting opportunity to shape the brand’s identity and connect with the community through innovative digital strategies, orchestrating and directing shoots, and leveraging AI to produce a plethora of content required to succeed in an exciting market space.

Candidates should possess strong skills in paid search & social media management, with a passion for storytelling and brand promotion.

Be willing to be in the offices 5 days a week, and have a positive and progressive attitude towards their work. These types of roles do not come along often, and it’s truly to shape clients’ and brands' future business, as well as offering a great opportunity to work alongside the CEO within the business, too.

LONDON (5 days in office)

Salary: £75,000 - £80,000

Read the following before applying

The Role

As Paid Media Manager, you'll take ownership of paid social and paid search performance, shaping strategy, execution and optimisation to fuel growth. You'll play a critical role in expanding brand reach and visibility, ensuring budgets are used effectively while delivering measurable results.

Key Responsibilities

• Own and manage paid social and paid search accounts, delivering against performance targets
• Strategically plan and execute paid media initiatives to drive growth and ROI
• Identify and unlock opportunities for incremental guest acquisition through targeted media strategies
• Implement and execute email marketing
• Influencer outreach/affiliate management
• Create, curate, and schedule engaging content across platforms such as Facebook, Instagram and TikTok
• Monitor social media channels for trends, feedback, and engagement opportunities
• Manage social media advertising campaigns to optimise reach and impact

Tools

• Klavyio (min 3 years)
• Social ads platforms (Expert (Meta & TikTok – min 3 years pure fashion))
• Photoshop/PremPro/Canva – (Intermediate to Expert)

Skills & Experience

• 10+ years' experience managing paid search & paid social campaigns
• Success stories within retail/fashion brands essential
• Background working within a start-up/scale-up environment - highly desirable
• Proven track record of planning and executing campaigns that deliver growth and ROI
• Strong analytical mindset with hands-on experience optimising performance through data
• Confident communicator, comfortable managing stakeholders and presenting insights
• Highly organised with the ability to manage multiple projects in a fast-paced environment

This role is ideal for a motivated individual eager to grow within a fast-paced, growing company, with a chance of building their own team.