Senior Partnerships Marketing Manager

ABOUT HYVE

We believe that when people come together, powerful things happen. Hyve Group plc connects global industry communities through unmissable events, online networking platforms, and hyper-productive meeting programs. Our decades of experience put us at the heart of industries, and we are committed to using our influence to shape innovation and drive progress across our customer communities. Our market-leading portfolio of global brands includes Shoptalk, Fintech Meetup, Groceryshop, and Retail Meetup.

#LifeAtHyve

At Hyve, we are driven by our values: brilliant work, fresh thinking, rich connections, and collective buzz. In practice, this means we value quality, work with passion, celebrate uniqueness, and are our best when we work together. We value a diverse team and are committed to employing individuals from all backgrounds and creating a culture based around belonging. Our hybrid working model ensures we respect our peoples’ work/life balance.

Human connections are our specialty, and we offer a jam-packed calendar of social events, inclusion workshops, and professional development opportunities to make sure #LifeAtHyve is always fulfilling and exciting.

ABOUT FINTECH MEETUP

Fintech Meetup is where the fintech industry moves forward. As the most productive and innovative event in the space, we bring together thousands of decision-makers through our breakthrough technology, curated meeting programs, and inspiring thought leadership. We’re more than a once-a-year event — we’re building a connected, year-round fintech community that drives real results.

THE ROLE

We’re looking for a strategic, detail-driven Senior Marketing Manager – Partnerships to lead and manage all media and marketing collaborations. This role is the heartbeat of our external marketing relationships — managing contra deals, media agency communications, PR initiatives, and third-party editorial opportunities that amplify Fintech Meetup’s presence in the market.

You’ll be the primary point of contact for our media partners, negotiating win-win deals, overseeing execution, and ensuring each collaboration delivers maximum

value and visibility for the brand. This role is about making smart partnerships happen — with the right audiences, at the right time, through the right channels.

KEY RESPONSIBILITIES

• Media Partnerships & Contra Deals: Own all partner relationships with media outlets, trade publications, and external marketing partners. Negotiate and manage contra agreements that trade visibility for value — including banner placements, sponsored content, and social amplification.
• Agency Liaison: Serve as the day-to-day contact for media agencies and partner marketing teams. Coordinate timelines, assets, and deliverables to keep campaigns moving and aligned with our goals.
• Campaign Planning & Execution: Collaborate with internal teams to plan and activate partnership campaigns, including email marketing, digital ad placements, webinars, sponsored reports, and more.
• PR & Editorial Strategy: Oversee our PR approach, including the placement of thought leadership and brand stories in industry media. Manage timelines, approvals, and outreach for all editorial efforts.
• Asset Management: Work closely with Creative and Content teams to develop and deliver campaign assets tailored to each partnership’s scope and channel.
• Performance Tracking: Define KPIs, monitor outcomes, and optimize tactics based on performance insights. Deliver regular reporting to stakeholders.
• Cross-Team Collaboration: Act as a strategic bridge between Marketing, Content, Growth, and Sales — ensuring our partnerships support broader objectives and brand narrative.

ABOUT YOU

• 6–8+ years of experience in marketing, partnerships, or media relations — ideally in fintech, B2B events, SaaS, or media.
• Proven track record of managing partner and media relationships with confidence and clarity.
• Experience negotiating and executing contra deals and sponsorship swaps with tangible results.
• Deep familiarity with digital marketing tactics including email campaigns, display ads, sponsored content, webinars, and reports.
• Strong understanding of PR and editorial processes, from ideation to publication.
• Organized, deadline-driven, and comfortable juggling multiple partnerships at once.
• Excellent communication skills — you know how to advocate, align, and deliver.
• Collaborative mindset with a bias for action and results.