Senior PPC Account Executive

A bit about ROAST

ROAST is the original agency in our network of specialist agencies. We are a full-service digital agency with a focus on transforming clients’ fortunes through insightful consumer understanding.

The culture at ROAST has team growth and progression is at the forefront of our minds. Providing opportunities across various disciplines including Paid Media, Organic Performance, Insights, Analytics and more, our team are encouraged to discover their passions. We wholly support this through regular training and new opportunities encouraging consistent learning and development.

We have been fortunate enough to create this working environment through being passionate about our people at the heart of everything we do, whilst collaboratively working together to craft our culture. We abide by the ultimate vow that passion beats scale.

The Role

Senior PPC Account Executive

Summary

TPaid Media is an invaluable and exciting channel to work in. If you have an analytical mind and a hunger for learning new things, then PPC is the perfect channel for you. At ROAST we promote collaborative learning, so we are looking for someone who will be willing to share ideas and think outside the box.

The Senior PPC Account Executive’s primary role is to support the Paid Media Account Manager in the implementation and management of paid media tasks across client accounts in line with industry and agency best practices. You will be required to follow instruction on deliverables that will continuously grow and improve performance for our clients’ accounts.

You will be responsible for the day-to-day maintenance of these accounts, conducting regular optimisations and analysis, communicating performance to the Paid Media AM, working with media suppliers and managing daily, weekly, monthly and ad hoc reporting.

Responsibilities

Campaign Strategy & Management

• To work closely with Account Managers, PPC Directors and Client Services to ensure strategy is correctly implemented across accounts
• Ensure all activity meets or exceeds the client’s performance expectations
• Ad copy creation and optimisation
• Keyword research, creation and optimisation
• Search Query Reports and Keyword expansions
• Bid optimisations
• Landing page reviews
• Review and implementation of targeting options
• To manage daily budgets and ensure that monthly spend is on target
• Compile daily, weekly, monthly and ad hoc reports as required and ensure timely and accurate delivery
• Compile daily, weekly, monthly and ad hoc analysis of account performance
• Manage tracking, trafficking and bid management through appropriate tools
• Show a clear understanding of the dynamics between key KPIs & comment on weekly performance fluctuations
• Proactively suggest tests and optimisations to improve account performance
• Media planning from campaign briefs in conjunction with the Account Manager to be presented back to the client.
• Knowledge and practical experience across a variety of platforms including campaign and ad creation, budget management, optimisations and appropriate strategies.

Delivery & Line Management

• Direct line management of junior members of the Paid Media Department to ensure that work is delivered to an exceptional standard, on target and on time
• Training and development of junior team members to ensure that they are performing at the standard expected by ROAST and our clients
• Quality control of work conducted by junior members of the team
• Task and deliverable ownership, including delegation to juniors within the team and communicating to clients as relevant

New Business

Supporting the Paid Media Account Managers with new business tasks which can include:

• KW and audience research
• Draft copy
• Slide creation
• When necessary, pitch attendance

The Candidate

We don't expect you to know everything on day one, but we really want to see:

• at least 12 months experience in Paid Search and / or Paid Social
• Experience with MS Excel, Word and PowerPoint
• Strong numeracy and analytical skills
• Additional languages and/or knowledge of Javascript would be a bonus
• Passion about digital marketing
• Ability to learn quickly and thrive in a fast-paced environment
• Capability of independent research and learning
• Proactivity
• Excellent written and spoken English

Working at ROAST

Location: Soho, London W1

Holidays: 25 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off; optional company trip (this year’s was to the Algarve!)

Benefits:

· Hybrid working arrangements

· Additional 10 days ‘work from anywhere in the world’

· Access to Aviva Digicare+, providing healthchecks, Digital GP, MH consultations and more

· Life and Income Protection insurance

· Discounted wellbeing classes / membership

· Active company social life organised by a staff committee

· Opportunity for involvement in CSR, sustainability and charity initiatives

· Cycle, electric car and tech purchase savings

· Personal Development, including bi-Annual appraisals and a Company mentor scheme

· Training, including: Supplier sessions (e.g. Google), Industry bodies (e.g. IAB), External trainers

· Opportunities to learn about other digital disciplines

Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home on some days each week, where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

We are an equal opportunities employer.

At ROAST, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.

If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in the United Kingdom.

Please beware of scams online or from individuals claiming to represent us. Our employees will never solicit candidates through a non-TIPi or ROAST email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.