Senior Product Manager - Retention Team

📣 A bit about the role.

We’re looking for a Senior Product Manager to lead the Retention Product Team at Butternut Box - the group responsible for ensuring customers stay in love with our product. You’ll own and improve the post-sign-up experience from onboarding and account management to loyalty, churn deflection, and reactivation - driving measurable impact on retention, engagement, and lifetime value (LTV). This is a high-impact, cross-functional role within our Growth Product group, reporting to the Head of Product. You’ll shape strategy, prioritise initiatives, and work hands-on with design and engineering to ship meaningful work quickly.

We’re a fast-paced, collaborative scale-up, powered by a culture of care, curiosity, and ownership. Every team member plays a key role in shaping how we grow - and we’re building a Product function that’s equally customer-obsessed and commercially sharp.

Key Responsibilities

• Own all digital product work focused on retention, including:
• Customer account and app experience
• Plan and delivery management
• Onboarding flows and engagement features
• Loyalty, churn deflection, and reactivation journeys
• Lead a cross-functional squad (1 designer, 5 engineers) through the full product lifecycle — from discovery to, sprint delivery to QA and release.
• Partner closely with CRM, Data Science, and Customer Love teams to create a cohesive retention strategy.
• Develop and maintain a clear 6–12 month roadmap that connects customer needs to business outcomes.
• Use data and experimentation (A/B tests, analytics, insight) to identify opportunities and drive improvement.
• Balance short-term experiments with long-term strategic thinking, sequencing work for maximum impact.
• Champion a culture of learning, iteration, and accountability within the team.

Required Skills & Experience

• Proven experience owning retention, loyalty, or lifecycle features within a subscription or growth-driven B2C/D2C product.
• Strong analytical and commercial acumen - understand LTV, retention metrics, and how product performance ladders up to P&L impact.
• Experienced in A/B testing and structured experimentation.
• Comfortable working directly with design and engineering, writing tickets, and managing delivery.
• Confident using (or learning) tools like Amplitude, Looker, or equivalent analytics platforms.
• Excellent communicator and stakeholder management - credible with senior leaders and trusted by teams.
• Evidence of working effectively in fast-paced, high-ownership environments (scale-ups or entrepreneurial teams).

👋 We’d love to hear from you if you:

• Are customer-obsessed - you instinctively dig into why customers stay, leave, or return.
• Bring strategic clarity - can connect vision to actionable roadmaps.
• Are commercially sharp and data-driven, comfortable making trade-offs between pace and impact.
• Thrive in ambiguous, fast-moving environments, unblocking yourself and others quickly.
• Have high EQ - communicate with empathy, influence effectively, and build trust across teams.
• Have a natural bias for action and a desire to make tangible impact.

🐶 A bit about us.

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions. As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.

Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.

🙌 A bit about what we offer.

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
• 5 paid 'paws' days per year to support to learning and/or wellbeing
• £500 personal learning & development budget
• Butternut Box employee discount
• Enhanced parental leave (52 weeks’ maternity leave inclusive of 26 weeks fully paid and 6 weeks fully paid paternity/secondary leave)
• BEST OFFICE EVER
• Flexible working hours and work from home options
• Cycle to work scheme
• Pension with NEST
• Private Medical Insurance with Axa
• Private Dental Insurance with Bupa
• Time off for fertility treatments and pregnancy loss
• Paid sabbaticals for squad members with 5 or more years at Butternut
• Discounted gym access through MyGymDiscounts
• Lots of office dogs (Chief, Basil, Jammy, Peggy, Pip, Winnie and many more….)

❗️A few things to note:

• Butternut Box is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities and perspectives.
• As our business has grown so has our responsibility to our community, our planet and our business. We are not perfect, but we are committed to doing business the right way and continually improving our social and environmental performance.
• We're not afraid of putting extra weight on candidates from underrepresented groups. We want strong, diverse teams built from different backgrounds, experiences, and identities. We're ready for the ongoing work that goes into building an inclusive, supportive place for you to do the best work of your career.