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Copyright © 2025
Copyright © 2025
Disclaimer: Hunt UK Visa Sponsors aggregates job listings from publicly available sources, such as search engines, to assist with your job hunting. We do not claim affiliation with HiBob. For the most up-to-date job details, please visit the official website by clicking "Apply Now."
About Us
HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3500 midsize and multinational companies.
Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively. Fast-growing companies across the globe such as Airtasker, Go Cardless, Fiverr, and VaynerMedia rely upon Bob to help them create the best work experiences for their people.
Come and be you with us
Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.
We’re building a next-gen product marketing GTM team where people lead and AI helps us go further, faster. If you’re excited about strategy, storytelling, and scaling your impact with smart tools, this is the time to join.
This role is perfect for someone who wants to work smarter, not just harder. You’ll be part of a lean, supportive team where people drive the thinking, and AI helps with the heavy lifting - whether that’s drafting first-pass content, repurposing assets, or automating repetitive workflows.
We’re looking for a PMM who’s excited to build, experiment, and shape how AI fits into the future of go-to-market - without losing the human touch that makes great marketing work
As a senior product marketing manager at HiBob, you’ll lead strategic go-to-market initiatives across segments and regions. This is a global role partnering with regional sales, marketing, and our other wider product marketing team to develop compelling value propositions and tailored strategies for diverse industries, buyer personas, and market dynamics. You’ll bring together customer insights, stakeholder alignment, and business impact to shape messaging, content, and enablement that drives pipeline and revenue. You’ll also leverage AI tools and scalable workflows to amplify your output - freeing up more time for high-impact, creative work.Must-haves
Proven experience in B2B SaaS product marketing, ideally in a fast-paced or high-growth environment
Strong positioning and messaging skills with a focus on business outcomes and multi-stakeholder sales cycles
A track record of developing and executing effective go-to-market strategies in collaboration with sales, product, and marketing teams
Excellent storytelling and content creation abilities across formats (e.g. one-pagers, decks, web copy, sales tools)
Experience conducting customer research, persona development, and win/loss analysis
Comfortable working across regions and tailoring messaging by geography, vertical, or buyer persona
Nice to have
Experience using AI tools (e.g. ChatGPT, Jasper, Writer, Mutiny, Folloze) to support content creation or workflow automation
Familiarity with Account-Based Marketing (ABM) strategies and field marketing collaboration
Background in HCM or experience marketing to HR, IT, or Finance buyers
Exposure to multiple customer segments (e.g. mid-market, large accounts, regional, enterprise)
Core competencies
A proactive, curious mindset with a willingness to test, learn, and adapt
A collaborative approach - comfortable working across functions and time zones
An interest in exploring how AI can elevate creativity, improve efficiency, and scale impact
Work closely with marketing, sales, and customer success to deliver actionable market, customer, and competitive insights across key segments and regions
Develop value propositions and messaging focused on business outcomes, tailored by persona, geography, and industry.
Lead the development and execution of go-to-market strategies for launches and key initiatives, partnering with regional teams to adapt for local relevance
Act as the voice of the customer across growth segments, refining ICP definitions, advocating for buyer needs, and identifying evolving trends
Collaborate with global marketing to design and deliver targeted campaigns that build awareness and generate qualified pipeline
Partner with sales leaders to shape account strategies and deliver GTM motions that support complex, multi-stakeholder deal cycles
Conduct customer research to deeply understand buying dynamics and sharpen positioning over time
HiBob is a village filled with amazing people and we’re especially proud of that. It’s a place where Bobbers can be themselves. We’re about fun, dreams, hopes and ambition, just as much as we are about precision, growth, and top performance. Becoming a Bobber means you’ll receive competitive compensation, benefits, and pre-IPO equity alongside all of this:
If this sounds like something you’ve been looking for, we’d love to have you. Come on, join our village!
*** Learn about HiBob's hybrid working model ***
Our success depends on our people, and we want HiBob to be a workplace where everyone can feel a sense of belonging and thrive, so we’re committed to being proactive at all levels so that our workforce reflects the communities in which we live, work, and hire.
We are open to all talent. All qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).
Please contact us if you’d like to discuss any adjustments to our process which might help you demonstrate your strengths and capabilities. We want you to bring the best of you. You can email [email protected] or speak to the recruiter when they arrange a call with you.
We will ask you to share some voluntary personal information as you apply. We want to have an opportunity to consider a diverse pool of qualified candidates. This information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. Please take a few moments to complete it. Hiring Managers do not have access to this information, and we will treat your information confidentially.