Senior Product Marketing Manager, Payments

At Sage, we’re on a mission to radically simplify how small businesses manage their money, starting with how they get paid. We’re looking for a Senior Product Marketing Manager to lead marketing for our Payments solutions in the Small Business segment. Reporting to the Head of Product Marketing for Small Business, this role is perfect for someone who’s passionate about small business, wants to disrupt the status quo with bold thinking and deep customer empathy.

What You’ll Do

As the small business PMM focussed on payments and in life product growth, you'll own the go-to-market strategy for our payments and expenses workflows, ensuring we meet the evolving needs of small business owners around cash flow, invoicing, and getting paid faster. You’ll uncover insights through customer and market research, and use those insights to craft compelling positioning, messaging, and launch strategies.

You’ll collaborate closely with Product, GTM, and Commercial teams to bring new payment features to market and drive adoption within our accounting products. From developing value propositions that clearly articulate our differentiators to influencing product roadmaps that help our teams win, you’ll be the voice of the customer and the market inside Sage.

Location - Hybrid, 3 days per week out of our London or Newcastle office.

What you'll do?

• Lead research to understand how small businesses manage payments and identify market opportunities.
• Develop differentiated messaging and positioning for our payments offerings.
• Drive launch planning and go-to-market strategies for new features, integrations, and regions.
• Collaborate with cross-functional teams to align product strategy and marketing execution.
• Build and maintain a portfolio of enablement and thought leadership content.
• Drive our product led growth strategy to accelerate adoption, usage, and engagement among SMBs.

What We’re Looking For:

• Experience in Product Marketing, ideally in fintech, B2B SaaS, or payments.
• Strong grasp of the payments ecosystem invoicing, processing, reconciliation, or cash flow solutions.
• A strategic thinker who’s customer-obsessed and passionate about elevating the small business experience.
• Proven track record in go-to-market execution, competitive positioning, and influencing cross-functional teams.
• Excellent communicator with strong stakeholder management skills and a bias for action.
• Curious, adaptable, and excited by the challenge of building and scaling products in a fast-paced environment.

Your benefits (Only Applicable for UK Based Roles)

Benefits video – https://youtu.be/TCMtTYUUiuU

• Comprehensive health, dental and vision coverage
• Work away scheme for up to 10 weeks a year
• On-going training and professional development
• Paid 5 days yearly to volunteer through our Sage Foundation
• Flexible work patterns and hybrid working

Why Join Us?

This is more than a marketing role—it’s an opportunity to shape the future of small business payments. If you’re looking to challenge convention, move quickly, and help millions of entrepreneurs thrive, we’d love to hear from you.