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Position Summary
Why join our team?
With the constantly evolving trends in consumer behaviour towards shopping online and purchasing directly from manufacturers, Samsung has made growing its Direct to Consumer (DTC) business one of its strategic priorities globally.
The DTC Division of SEUK are on a mission to make purchasing direct from Samsung the best way to own and experience a Samsung Product. Whether it’s purchasing through Samsung.com or within our Premium Retail outlets within Selfridges and Harrods, we’re looking to make shopping with Samsung a joy – offering the full Samsung range and compelling financial propositions – backed up with the best possible Samsung Service.
Role And Responsibilities
Your key responsibilities
The Senior DA Product Planning Manager will play a critical role within the CE Commerce team, combining deep DA industry knowledge and product expertise with actionable insight into online market trends and current SEUK DTC ecommerce performance, to highlight sales growth opportunities. This includes:
- Lead stock planning (monthly/quarterly) for all DTC DA products and produce stock planning report (3-6months advanced planning), by reflecting historic sales performance/market seasonality/competitor situation (e.g. other DA brands or retailers) and secure our planned stock quantity, allowing DA commercial managers to trade, by working closely DA Division Account Manager/demand planner.
- Take end to end ownership of forecasting, stock management and support communication with Division.
- Collaborate with DTC DA Commercial Manager to deliver monthly commercial plan and build back plans which includes sharing stock gaps and opportunities. Suggest counter measures and corrective actions to close the revenue gap.
- Responsible for maintaining weekly rolling forecast and securing surplus stock support.
- Take a full responsibility of managing aging stock weekly/monthly and provide aging report with DA commercial team to develop aging clearance/mitigation plan to ensure DA DTC to meet company’s KPI (WOS target).
Product & Market Intelligence
- Support DTC DA Commerce Team with detailed product understanding and sales trends, to feed into ranging, pricing and promotional planning decisions.
- Market-sensing: Price/promotion of retailers of products that DTC DA team range, to ensure DTC can offer competitive price/commercial proposition
- Highlight current product and category headroom opportunities and headwinds, to feed into commercial planning for future sales optimisation.
DTC Performance & Benchmarking
- Monitor and analyze current DA DTC performance at a Divisional, Category and Product level.
- Understand current ecommerce customer journeys for key products, and highlight areas for improvement to increase future conversion.
- Set DA DTC sales and trends within wider online market context, providing insight into current share of market and growth, and highlighting areas for focus and improvement, to include:
- DTC metrics: DTC Ecommerce in-house share of business, segment market sizing etc
- Product: Analyse and benchmark retailers and other DA brands to inform how we deliver market competitiveness and differentiation.
- Consumer: Analyse and develop acquisition/switching opportunities through Purchasing life cycle, cross-category ownership, retention tactic.
- Customer journey insight: search volume, PDP traffic, conversion, drop-off points
- Pricing/promotion vs performance: ensure our proposition and competitive pricing policy is well performed at all time.
- Profitability: logistics, shared cost allocation etc
Promotional Effectiveness
- Track and provide introspection of campaign/promotion performance, including impact and learning for the future activities
- Support DTC DA Commercial Manager to map out test and learn plan to improve and enhance understanding of impact of different promotional mechanics on product sell-out, to improve effectiveness of future activity.
Growth Opportunities & DTC Innovation
- Identify and elaborate future market trends within the wider ecommerce landscape, and provide suggestions for how they could be capitalized on by the DA DTC Commerce Team.
- Work alongside Head of CE Commerce and DA Commercial Manager to identify new growth opportunities, and areas for DTC Innovation, and provide commercial justification as required.
What We Need For This Role
To be successful, you will possess the following skills and attributes:
- Excellent knowledge of consumer electronics or DA (Home Appliance) division or industry
- Strong commercial awareness and analytical approach
- Strong analytical and planning skills and an ability to focus on detail
- Experience working in an Ecommerce team and sales-led environment
- Experience in PSI and Forecasting
- Extensive experience in presenting often complex data, in a simple, clear and easy to understand way
- Commercial creativity; pushing the boundary to build innovative consumer propositions
- Proven ability to adapt, remain resilient, work at speed.
- Excellent Excel / PowerPoint Skills
What does success look like?
Working closely with DA commercial manager,
- Develop skills in Establishing DA DTC as a solid, profitable, top 3 x retailer to the business or through equivalent experience.
- Achieve DA revenue/SOB/Profit target
- Fully comprehend division’s business/performance proposition and help to develop optimal execution/extra unique DTC execution/further proposition
- Able to deliver a planned and flexible approach to accommodate last minute change/opportunities.
- Continue to build a strong relationship with divisional and other DTC team members
The interview process
1st : Christine Park (Head of CE Commercial)/Jenny Lee, 2nd : Tom Morey (Head of DTC)
Skills And Qualifications
Benefits of working at Samsung include
- Hybrid working – 3 days in the office and 2 days at home per week
- Bonus scheme linked to individual, team and company performance
- Pension contribution
- Three volunteering days each year
- Holiday - 25 days plus bank holidays and an additional day off for your birthday
- Access to discounts on a wide range of Samsung products
- Access to a discount shopping portal
- Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
- Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need
A note on equal opportunities
We are an equal-opportunity employer and value diversity at our Company. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
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