Job Description
Are you ready to create innovative Retail Experiences that will delight and inspire children and families when they visit a LEGO Store around the world?
Bring your strategic thinking to define the choices and priorities in the experience’s roadmap for LEGO Stores and elevate the impact by adding your creative skills to develop Retail Experiences for the +1000 Stores around the world.
Core Responsibilities
- Reimagine how LEGO brand and product stories come to life in our stores, creating meaningful connections with visitors and taking your creativity to new heights!
- Prepare tests to measure experience concepts, uncovering insights and scenarios that will inform business models and scaling plans across store segments.
- Evaluate and define how new retail experiences can be implemented across different store formats and regions.
- Collaborate cross-functionally within LEGO Retail and other departments, incorporating both global and regional input to identify key moments in LEGO Stores that support business and marketing objectives.
- Activate in-store experiences that align with Retail Experience & Marketing objectives and Key Performance Indicators, including defining and measuring key results through insights.
- Develop strategies, storytelling journeys, and content that drive a unique in-store experience for LEGO Store audiences.
- Foster collaboration with stakeholders across multiple divisions and areas within the LEGO Group.
- Cultivate your curiosity about innovation trends in the retail space by regularly meeting with colleagues and agencies, synthesising trend reports, and visiting key retail spaces to inspire your team and peers.
Play your part in our team succeeding
The Retail Experience team has a creative spirit, which combined with strategy and insights into action, develops new amazing experiences. With the agility that retail requires, we are constantly developing experiences that delight shoppers when visiting one of the LEGO Stores around the World.
As Senior Retail Experience Manager, you are recognised as a strategy authority with a creative approach staying curious, focused, and brave in the way we bring forward new Retail Experiences that delight and inspire families and kids of all ages when visiting a LEGO Store.
The LEGO stores are one of the best places to bring to life the LEGO brand and products through amazing experiences, creating memorable moments for all our guests, imagine all the fun, creativity, and inspiration that we can build together at the stores. We aim to better inspire the builders of tomorrow!
Do you have what it takes?
- Strong experience creating impact in retail marketing and sales through customer experiences using innovative ideas.
- Innovative and strategic problem solver, crafting roadmaps and plans.
- Detailed understanding of the Retail Marketing mix and how they work and contribute to amplify marketing objectives.
- Excellent presentation, written and verbal communication skills.
- Organised, thorough, and able to prioritise multiple priorities, keeping track of results and budget.
- Experience working with vendors and external agencies, briefing new projects and handling deliverables and timelines.
- Strong interpersonal skills and ability to develop strong relationships.
- Working in a Retail or Marketing function, ideally for a premium, purpose-led, global business.
- Experience working in an Agency on Retail, Marketing or Strategy projects.
- Previous experience with strategic thinking and transformation.
- Thrives communicating and sharing ideas and strategies to senior management and collaborators.
- Has done test & learn initiatives, with a high experimentation spirit.
- Advanced English both written and verbally are needed since we are an international gathered organisation, and the role has global responsibilities
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today. 
