This role sits within the Business Marketing team at LSEG and directly supports the products and solutions within the Data & Feeds business of LSEG Data & Analytics, including those we will bring to market through our strategic partnership with Microsoft.
The Business Marketing team is a strategic partner to the LSEG business, powering commercial value through an insight led approach that enhances the impact of our investment and our relevance in the market. The Business Marketing team is the critical link to the Product and Sales teams to ensure all marketing activities are directly aligned to LSEG’s business priorities.
We’re looking for a dynamic and strategic Senior Specialist to support go-to-market (GTM) initiatives for our Data & Feeds business. This may include Real-Time & Quantitative Data, Pricing & Reference Services, Wealth Data, News Services, and more. You’ll play a key role in shaping and driving global marketing campaigns that resonate with financial institutions and technology buyers.
Key Responsibilities
- End-to-end global campaign creation and execution, infusing core business priorities into an omnichannel, customer-centric marketing mix to deliver impact and relevance across markets.
- Translating sophisticated data management concepts into clear, compelling messages and assets, targeting defined user groups and embedding personalisation to ensure resonance.
- Collaborating cross-functionally and with senior business leaders to understand strategic business developments, crafting marketing plans accordingly and achieving team member consensus.
- Coordinating extensive networks of external collaborators, including agencies, media partners, and MarTech vendors, establishing excellent working relationships to enhance go-to-market plans.
- Analysing data across marketing platforms to measure success and advise on tactic optimisation against objectives and critical metrics, reporting on impact and findings to the business.
- Accurate budget management and reporting, allocating spend towards activities which will deliver strong return on investment to support contribution targets.
- Impactfully activate the LSEG brand, infusing brand values into every marketing initiative, adhering to brand frameworks and guidelines.
- Embrace a risk-focused approach, ensuring all campaigns align with legal and regulatory requirements.
- Staying ahead of global market trends, new technologies and competitor landscapes to advise campaign optimisation, infusing fresh thinking and utilising A/B testing, whilst ensuring brand compliance and consistency.
Skills & Experience Required
Marketing Expertise
- Proven experience in B2B marketing, ideally in data or technology sectors.
- Strong GTM strategy development and campaign execution skills.
- Experience translating technical concepts into customer-centric messaging.
Teamwork
- Can work both independently and as part of a wider team, with strong stakeholder management skills in a global, matrixed environment.
Technical & Analytical Skills
- Proficiency with marketing platforms such as Eloqua, Workfront, Tableau, Adobe Analytics, Google Display, and Demandbase.
- Data-driven approach with experience measuring marketing attribution and outcomes.
Personal Attributes
- Curious, creative, and proactive.
- Comfortable running multiple priorities in a fast-paced setting.
- Strong attention to detail and project management skills.
- Eagerness to learn and grow—personally and professionally.
Industry Knowledge
- Understanding of the financial services landscape and customer needs.
LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.
Our purpose is the foundation on which our culture is built. Our values of
Integrity, Partnership,
Excellence and
Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.
Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.
LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.
We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.
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