Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
A Hybrid working model
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
The role
Our Senior Transcreation Account Manager (STAM) is responsible for end-to-end transcreation project delivery, management of client relationships while leading a diverse and dynamic team to deliver. Responsible for operational discipline, delivery, resource optimisation and profitability management of their projects, you are the key point person for projects and are responsible for delivering on time, on specification and on budget.
You have superior problem-solving skills, localisation expertise, excellent linguistic skills, good understanding of production process, passion for marketing and advertising and a desire to grow and develop. You are highly organised and accountable leaders, able to build relationships and collaborate, drawing on the expertise of Hogarth’s resources and capabilities. You are champions of flawless execution.
Key areas of responsibility
Communication
- Responsible for managing client relationship and liaison with client reviewers with a focus on delivery highest quality of localised material.
- Act as an advisor and educator for the client to ensure they understand agreed workflows and manage the client stakeholders through the process.
- Oversee on-time delivery of projects and ensure smooth, quality delivery and swift resolution of issues to maintain client confidence in Hogarth’s capabilities to deliver.
- Key project management contact with clients, agencies and all associated Hogarth teams.
- Display understanding of client’s needs to deliver high satisfaction levels and share feedback with wider team and escalate any delivery concerns to their manager.
- Develop good working relationships with internal stakeholders (Campaign Managers, Print Managers, Digital Managers, etc.) through effective communication and mutual understanding.
- Work with internal stakeholders to ensure a clear understanding of the brief, deliverables and timeline for each project and relay those details to other members of the team as necessary.
- Accountable for ensuring all team members are aware of timelines and deliverables.
Collaboration
- Develop and maintain high levels of team effectiveness, trust, communication, collaboration, productivity, diversity, engagement and ensure the team feel personal accountability for deliverables and projects.
- Demonstrate strong collaboration skills with internal agency teams and key external partners to ensure quality and adherence to guidelines for key deliverables.
- Develop strong relationships with linguist network by ensuring appropriate linguistic resources are in place and high quality of localised material in maintained.
Process
- Manage medium-to-large sized projects independently, from initiation through to completion.
- Work collaboratively with all internal team members to facilitate the process of developing effective strategies and briefs that lead to great work.
- Understand and anticipate client needs, taking them into account when framing and making delivery decisions.
- Take responsibility for quality of Transcreation delivered to the client.
- Ensure that glossaries, TOV, brand guidelines are regularly shared with writers and that they are always kept up to date.
- Update style guides to capture client feedback/preferences.
- Working with the Talent Manager, provide constructive feedback to freelance linguists at the end of each project to drive continuous improvements.
- Possess an in-depth understanding of Languages project management techniques and bring process innovation in how we manage our engagements.
- Manage client objectives, budget, expectations, deliverables and timelines andcommunicate changes/directions to team members.
- Keep projects on track through clear task lists, timing schedules, trackers, servers, status.
- Actively participate and articulate status internally and during client interactions (if any).
- Leverage our on-site, onshore, offshore network to deliver great work in the most efficient and effective way.
- Identify improvements to existing workflow and processes.
- Identify potential project risks and develop contingency plans and if needed, escalate to Campaign Management Team/Transcreation Team Lead.
- Review team structure and resources on an ongoing basis to ensure client is serviced appropriately while maintaining agreed profitability.
- Ensure the highest quality is always delivered to clients.
Leadership
- Create a culture of fresh-thinking, collaboration, respect, equality, diversity and inclusion, with a focus on learning, development and growth.
- Contribute to Hogarth Worldwide culture by exhibiting ownership, professionalism, passion and leading by example.
- Inspire the team to deliver their best and create development opportunities for others in collaboration with TTL.
- Empower the team to take ownership and find solutions, whilst supporting them by removing any barriers to success.
- Hire and retain the best talent.
Financials
- Demonstrate strong commercial abilities and business and financial acumen.
- Own project budget and tracking of all ongoing costs throughout project lifecycle,reconciles estimates to actuals on all projects and resolution of budget discrepancies between disciplines, vendors, and clients.
- Manage POs, financial reporting, tracking, billing against project budget
- Responsible for monthly billing and tracking of all budgets.
- Ensure a thorough understanding of the contractual obligations, commercial arrangements, and SLA’s across assigned accounts and ensures specific details are understood by the broader team.
Requirements
- Transcreation, Translation and/or Localisation project management related experience within an interactive or integrated agency, with a good understanding of localisation, marketing and production implementation processes across all key channels, including digital, video, content, social etc.
- Line Management experience is essencial
- Linguistic background (e.g., degree in Languages, Translation or similar).
- Expertise in Machine Translation, AI translation, TMS and post-editing workflows.
- Good understanding of languages and the creative development process, content production, technology, quality assurance and marketing methodologies.
- Ability to manage medium-to-large projects with varying components, demonstrating ability to deliver on time and on budget.
- Experience of building strong mid-level client relationships.
- A professional, calm, approachable demeanour, and the ability to thrive in a dynamic highly matrixed agency environment.
- Ability to effectively manage multiple projects and relationships cross functionally.
- An appreciation for how great work gets done and a commitment to ensuring flawless execution and delivery.
- Proven ability to lead dynamic cross-functional teams to deliver on projects.
- Demonstrates an ability to solve problems with the solution that works for all stakeholders without compromising the quality of the deliverables or the project.
- Must be commercially astute and able to build scopes, create budgets/forecasts and track project burn and actuals.
- Proven negotiation skills.
- Expert client relationship skills including presenting to clients, dealing with multiple stakeholders, and ability to think outside of the box.
- Strong written and verbal English communication skills, other languages very desirable.
- Experience of working with offshore teams a plus.
- Proficiency with Microsoft Word, Excel, PowerPoint, Wordbee or other CAT Tools/TMS platforms.
Hogarth Values
Heart and Soul: We love what we do. We bring energy and enthusiasm to all our work. We push boundaries, we are never satisfied and always want to find a better way.
Hands on: We don’t wait for things to happen, we get on with it. We are pragmatic and don’t have an ego. We do what it takes to get the job done to the highest standards.
Honest: We are straightforward; we speak openly and clearly. We operate with integrity and live up to our promises.
Happy family: We enjoy working together. We look out for our colleagues. We are an eclectic bunch. We want to work with people from many cultures and demand great things of each other. Even when things get tough, we don’t lose perspective or our sense of humour.
Hungry: We are an inquisitive community. We want to create an environment which inspires ourselves and others to be better. It is important to continuously challenge ourselves and our ways of working. We aim to provide staff with the opportunities to develop and learn.
Find out more at
www.hogarth.com/culture
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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