About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
About OpenMind: A Leading WPP Media Brand
OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.
Role Summary and Impact
We have a unique opportunity to raise the bar for SEO across ZEUR, working with some of the biggest brands on the planet eager to showcase their supremacy online. As an SEO Analyst in the Above Market Zone team, you’d be part of a group of Search specialists holding authority across the Zone. You will be partnering with brands to ensure they have a clear strategy in place to maximize on the organic opportunity available, which will include working with brands at varied stages of digital maturity. This is a fantastic opportunity for someone starting out in their career, as you’ll be practically involved at every level, crawling sites, assessing data and developing solutions to achieve SEO success. We have an SEO training programme in place, although the best form of learning will be on the job. As your skillset develops, you will help educate the wider Local Market teams on your approach to ensure the same principles ring true across the region, driving SEO excellence further still. You will be surrounded by some of the best in the business, so be prepared to learn lots!
RESPONSIBILITIES:
Under the guidance of Search Leads, Account Directors and Account Managers, you will:
- Report with purpose to deliver key messages efficiently, really getting involved in the website data analysis to identify what’s working well, producing actionable insights.
- Contribute to developing organic search strategies for specific business units, practically detailing recommendations at a granular level e.g. technical audits, gap analysis etc.
- Work closely with the ZEUR Nestle Search Leads, ensuring Above Market principles and best practices are cascaded in the local markets.
- Steadily build up a constructive, positive rapport with client contacts and third party enablers like content agencies and development teams.
- Stay up to date on the latest trends and best practices in SEO.
Skills And Experience
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Essential:
- Holds a genuine interest in SEO and preferably Digital more broadly, engaging with the specialism in a passionate, intellectual capacity.
- Enjoy working as part of a talented, multi-faceted team united in a common effort to produce best in class SEO activity as a cohesive, positive unit.
- Enthusiastic and confident with the ability to interact well with people on a personal and professional level and to thrive in a fast-paced, high pressure environment.
- Solid proactive understanding of SEO evident.
- Good verbal and written communication skills (including presentation skills, although we’ll train you here).
- MS Excel and PowerPoint skills.
- Takes pride in their work, yet ambitious to achieve more and move with the times e.g. generative AI.
- Organised and methodical, with excellent time and project management skills.
- Demonstrate proactivity and ability to work autonomously, eager to explore and discover.
- Calm under pressure.
Preferable:
- Any experience working on technical SEO projects will be a plus.
- Knowledge of CSS, HTML and web standards will be a plus.
- Experience of supporting site migrations from an SEO perspective would be preferable but not essential.
- Experience in researching, planning & executing content marketing campaigns would be preferable but not essential.
- Understanding of PPC basics and the latest trends of the channel.
- Additional language skills advantageous.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please note this is a UK based role and requires individuals to have the right to work in this location
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