SEO Growth Marketer

London, England, United Kingdom

7/8/2025

Department: Marketing

Employment Type: Permanent - Full Time

Location: London

Reporting To: Rory Thomas

Compensation: £38,000 - £52,000 / year

Description

Freetrade’s mission is to become the default place to invest. Investing has been too complicated and expensive for too long, keeping millions from making the most of their savings.

We’re changing that.

We’re building our team and looking for people who are excited to reshape how our customers invest and grow their wealth. If you’re driven by solving complex problems and building innovative products, you’ll fit right in.

2025 is a big year for us. In January, we announced a game-changing deal to become part of the IG Group. We’ll continue to operate as an independent business while gaining access to the resources and support of an established leader in the space.

This year, we’re accelerating our roadmap and taking our products to the next level. We’re building new features like mutual funds, bonds, and family investment tools. We’re also exploring how we can leverage AI to deliver an even better experience for our customers.

We’re looking for an SEO Growth Marketer to help us scale Freetrade’s organic acquisition. You’ll be responsible for executing SEO initiatives across content and technical workstreams, helping improve our visibility in search and drive growth in traffic and conversions.

You’ll work closely with the Senior Growth Marketer, as well as the content, web, and product marketing teams. You will own the execution of Freetrade’s SEO strategy, contribute strategic ideas, and take responsibility for outcomes within your remit.

Key Responsibilities

Organic Growth Execution

• Implement SEO content best practices across existing pages and blog content to drive organic growth
• Support keyword research, on-page optimisation, and internal linking for high-potential opportunities.
• Off-page authority & backlinks: Build our domain authority through a high-impact, editorially-driven backlink strategy. You'll identify and secure high-quality, relevant links that establish Freetrade as the leading voice in the investment space.
• Brief new content for top-of-funnel search queries and optimise published content for performance.
• Collaborate with web developers on technical SEO tasks, including site structure, indexation, and schema.
• Pioneering AI Search Strategy: You will develop and execute our strategy for Generative Engine Optimisation (GEO), ensuring Freetrade is visible and authoritative on platforms like ChatGPT and other AI-driven search experiences.
• You have hands-on experience with PPC campaigns (Google Ads) and understand the relationship between paid and organic search.
  
  

Performance Monitoring & Reporting

• Track rankings, traffic, and conversions using GA4, GSC, and SEO tools (e.g. Semrush, Screaming Frog).
• Support reporting on weekly/monthly performance, and flag trends, anomalies, or wins to the team.
• Deep diving into the data to understand how SEO performance flows through the funnel.
  
  

Cross-Functional Collaboration

• Work with content writers, web designers, and product marketers to ensure SEO is considered in campaigns and site updates.
• Liaise with compliance and legal teams to ensure content meets financial promotion regulations.
• Share SEO best practices and support upskilling across marketing and content teams.
  
  

Experimentation & Ideation

• Run structured A/B tests or small pilots (e.g. title/meta experiments, internal linking tests).
• Contribute ideas for experiments and participate in brainstorming sessions with the Senior Growth Marketer.
• Help prioritise SEO initiatives based on impact, effort, and alignment with overall goals.
  
  

Tools & Process

• Maintain our SEO tracking and analysis tools, ensuring data is accurate and actionable.
• Support process improvement in how we brief, optimise, and publish SEO content at scale.
  
  

Skills Knowledge and Expertise

Functional Expertise

• 2–4 years of experience in SEO (agency or in-house), ideally in B2C, fintech, or e-commerce.
• Strong working knowledge of on-page SEO, keyword research, and technical fundamentals.
• Able to brief and optimise content that balances ranking potential and user intent.
• Confident using tools like GA4, GSC, Semrush, Ahrefs, Screaming Frog, or similar.
  
  

Analytical Thinking

• Comfortable analysing rankings, traffic, and conversion data to spot patterns or surface insights.
• Able to interpret performance dashboards and contribute to reporting with clear takeaways.
  
  

Collaboration & Communication

• Proven ability to work cross-functionally with content, product, compliance, and analytics teams.
• Can communicate ideas and updates clearly and proactively in standups, meetings, and Slack.
• Receptive to feedback and quick to action, it to improve your work.
  
  

Benefits & Logistics

Freetrade is the place to accelerate your career. Our benefits package and ways of working are designed to attract and retain the most talented people who are dedicated to making an impact at Freetrade.

Here’s What’s On Offer In 2025

Hybrid working culture

We’re operating in a hybrid model: 3-days in-office / 2-days from home. We believe great collaboration happens in person and our beautiful offices in central London and Budapest are designed to bring people together.

🏢 Office days: Monday, Tuesday, Thursday

🏡 Work from home days: Wednesday, Friday

This setup helps us stay connected, collaborate more effectively, and keep building a culture where we all do our best work together, including dedicated days for focus work.

Flexibility for those who need it: We have a hybrid working model, but life happens. If you need flexibility let's talk about it, whether you're a parent or have other care responsibilities.

Values

At Freetrade we live and breathe our values: Honesty, Focus and Grit. Expect to be asked about these in your interview!

Benefits In London

• Competitive salary – carefully benchmarked.
• Holidays – 25 days plus UK public holidays. Your birthday off, plus one extra day for every year at Freetrade.
• Enhanced pension – We’ll match your contributions up to 5%.
• Group Life Insurance – Protect your loved ones with coverage at 5x your salary, ensuring financial security in any circumstance.
• Private Health Insurance - Which includes access to high quality medical care, mental health support, dental and vision plans, Wellness programs and preventative care initiatives are also provided to ensure the wellbeing of your entire family.
• Income Protection Cover – Safeguard your income with comprehensive coverage, ensuring financial stability in the event of illness or injury.
• Enhanced parental leave – Time off when it matters most.
• Flexibility for those who need it – We’re office-first, but life happens. Whether you’re a parent or have care responsibilities, we focus on output and trust you to manage your time.
• Learning & Development – We fund industry qualifications so you can grow as a financial services professional.
• Cycle to Work scheme – Get a high quality bike and gear through our salary sacrifice scheme, spreading the cost with tax free monthly installments.
• Paid Sick Leave – Receive 10 days of fully paid sick leave each calendar year.
  
  

Following the completion of our acquisition by IG Group, you can expect our benefits package to further improve as we align with the broader offerings available across the group.

Interview Process

We keep things simple and transparent. Our process typically includes:

• Initial interview – Exploratory chat with someone from the team.
• Hiring Manager interview – A deep dive into your skills and experience.
• Task Presentation – Show us how you think and solve problems.
• Executive interview – A conversation with our stakeholders, where we also assess cultural fit.
  
  

We are an Equal Opportunity employer committed to a diverse and representative team. Whatever your race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability - we want to hear from you. We're very open about what we're working on, and the best places to learn more are our buzzing community forum and our blog.