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SEO Specialist – ClinkedLocation: Cambridge, UK or Ankara, Turkey
Department: Marketing
Reports to: Marketing Manager
1. Role Overview
Clinked is seeking a data-driven SEO Specialist to enhance organic visibility and drive sustainable traffic growth. You will own on-page, off-page, and technical SEO strategies, collaborating with content, product, and development teams to optimize Clinked’s presence in search engine results.
2. Core Responsibilities
On-Page SEO & Content Optimization
- Conduct keyword research to inform content across blogs, product pages, and resources
- Optimize metadata (titles, descriptions), headers, internal linking, schema markup, URLs, and image alt text
- Support content team with SEO best practices and perform regular audits of existing content
Off-Page SEO & Link Building
- Develop link-building strategies to acquire high-quality inbound links and build domain authority
- Collaborate to generate user reviews and mentions on SaaS/B2B platforms like G2 and Capterra.
Technical SEO
- Perform technical audits for crawlability, indexability, site architecture, mobile responsiveness, page speed, redirects, and structured data
- Partner with developers to implement technical fixes: optimize robots.txt, XML sitemaps, canonical tags, Core Web Vitals, HTTPS, and mobile-friendly design
Analytics, Reporting & Testing
- Use tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, and Screaming Frog to monitor performance, identify trends, and inform strategy
- Lead A/B or multivariate tests (e.g. metadata, landing page layouts), and report on results with actionable recommendations .
- Prepare regular reports on traffic, rankings, CTR, conversions, and backlink growth.
Cross-Functional Collaboration & Continuous Learning
- Work closely with content, product, and development teams to embed SEO best practices across the user and technical path.
- Stay updated on algorithm changes, emerging trends, and SEO tools; share learning and recommendations
3. Required Qualifications
- 2+ years’ experience in SEO roles, ideally in SaaS or B2B environments
- Proficiency with core tools: Google Analytics, Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.
- Hands-on experience with technical SEO and familiarity with HTML, CSS, JavaScript basics .
- Proven ability to conduct keyword research, optimize content, build links, and analyze results .
- Strong analytical skills, detail orientation, and ability to translate data into insights.
- Excellent collaboration and communication skills.
Preferred:
- Certifications in SEO (Google, SEMrush, Moz).
- Experience generating user reviews and managing B2B SaaS listing presence.
4. Benefits & Culture
- Competitive salary with performance-based incentives
- Flexible working options (fully remote or hybrid)
- Professional development support (courses, certifications, conferences)
- Inclusive, collaborative growth-minded environment in a security-focused SaaS company (GDPR and ISO compliant)
5. About Clinked
Clinked is a secure, white-label client portal platform used by 3,000+ organizations globally. We empower teams with file-sharing, group chat, task management, and integrations—making it essential that our content and product pages are easy to find and drive organic growth.
6. Application Instructions
- To apply, send your CV along with examples of SEO successes (e.g., ranking improvements, backlink campaigns, technical fixes) and any relevant certifications.
