Social Activation Lead

About Outra

Outra is a UK-based data science firm specialising in household-level data, leveraging over 30 million UK households and thousands of data points to deliver predictive analytics and actionable insights. We combine advanced AI and machine learning to support business in all industries to optimise marketing efficiency, enhance customer understanding, and predict behaviours.

The Role

Due to a rapid growth in Real Estate and Martech space we’re looking for a sharp, organised and hands-on Social Activation Lead to join our Performance Marketing Team at Outra. This role is all about owning not just the establishing of a positive rapport and relationship with a brand and their agency but overseeing the implementation of Outra Data into their marketing strategy with a key set of recommendations to their agency or hands-on activation and best practice optimisation.

You’ll be the engine behind campaign delivery: comfortable working across core Paid Social channels (Meta, TikTok) Delivering best practice account management, servicing as both a Paid Social executor and day-to-day contact point for our growing list of external/internal clients. Providing a weekly update on key performance and a best practice explanation for key changes, telling the client not just what has happened, but WHY and how you would propose getting ahead

What You'll Do

• Translate client briefs into actionable campaign plans, timelines, and deliverables

• Build and deploy campaigns across Paid Social

• Own QA—ensuring data, logic, targeting, and creative are campaign-ready

• Monitor campaign performance and suggest optimisations or next steps

• Work with designers, not just brief them—co-create effective assets and learn fast

• Contribute to process improvement and help us scale how we work

What We're Looking For

• 4+ years in a campaign execution role (agency or brand side)

• Hands-on with Meta Ads, TikTok and Google Analytics

• Strong attention to detail—you don’t miss the small stuff

• Collaborative mindset—comfortable working across functions

• Curious about creative—you might not design, but you know what works

The Person

• Ambitious but grounded – you bring drive, not ego

• Reliable & autonomous, you don’t drop the ball, and your team knows it

• Proactive – you spot things before they become problems

• Pragmatic – you value excellence, not perfection for its own sake

• Fun to work with – we work hard, but we laugh a lot too

Work with Leading Brands

Sky, Zoopla, Shell, AXA—we power campaigns for some of the UK's most recognisable names.