Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 11 years of experience in digital media, sales, marketing, or product roles.
- Experience with people management, and leading and developing a sales team.
- Experience working with brands or agencies to execute social marketing.
- Experience in developing and driving business plans, supporting business planning and identifying areas to support the overall strategy.
- Experience achieving sales goals and driving customer growth in a dynamic environment.
Preferred qualifications:
- Experience in comms planning for businesses or clients within a media agency.
- Experience with influencer and brand agreements within an agency or advertiser.
- Experience in leadership with the ability to work through ambiguity with your team.
- Experience identifying and recommending new processes, procedures, and methods for product adoption strategy, addressing future needs by partnering and collaborating with regional partners/stakeholders.
- Ability to identify client’s biggest challenges to define customer and product strategy, enabling longer-term opportunity.
- Ability to lead and manage a team of specialists, developing the team to grow Google’s product adoption.
About The Job
Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.
YouTube, YouTube Shorts and Demand Gen have an exciting role to play within this market - with more consumer time spent than other channels, a growing and trusted creator ecosystem and an incredible mixture of formats (Short/Long, Mobile/TV) to help brands successfully deliver against a number of marketing outcomes.
The Social Video Team (which will be part of the wider YouTube Specialist Team) is a talented, highly ambitious team who will incubate, codify and scale our sales strategy - specifically helping to showcase YouTube’s role within the ads market.
As part of the team, you will be responsible for scaling activation of critical sales strategies to help the Google sales teams at large activate the opportunity. You will be responsible for working across the UK to refine and execute our go-to-market sales strategy to help grow advertiser and agency budgets.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.
Responsibilities
- Lead a team of talented individuals to develop and scale sales strategies for YouTube, YouTube Shorts, and Demand Gen to realize growth opportunities within the market and for customers.
- Be an expert in the social ads market, (across both brand and performance) and understand how to execute ‘social-like’ campaigns on YouTube. Utilize knowledge of the industry alongside proficient understanding of advertiser marketing strategies.
- Share and scale best practices, learnings, and sales strategies, such as objection handling, pitching, and engage tactics to upscale accounts and align solutions with customer and Google business needs.
- Develop scaled sales strategies, business plans and go-to-market strategies to achieve ambitious goals for growth by scaling activation of product and measurement solutions
- Address and resolve strategic challenges that impede growth.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
