Social and Content Lead

A start up D2C wellness/beauty brand is looking for a Head of Organic Social & Content to lead, own, and scale its social presence across TikTok and Instagram. This is a hands-on, creative leadership role where you’ll shape how the brand shows up online — from storytelling and trends to content direction and influencer partnerships. You’ll be instrumental in building not just a following, but a thriving community and cultural footprint. This is a remote-friendly role with regular content days in London, offering full creative ownership and collaboration with the leadership team.

Key Responsibilities

• Lead TikTok and Instagram content strategy and execution.
• Own the content calendar from ideation to posting.
• Direct and produce creative content — on-camera or briefing creators.
• Script, shoot, and edit short-form video content as needed.
• Build and engage community through replies, reposts, and engagement loops.
• Manage influencer outreach, creator briefs, and partnerships.
• Support paid media with ad-ready UGC and creative assets.
• Collaborate on creative direction for new product launches and brand moments.
• Report on performance and iterate quickly to improve results.

Skills & Experience

• Experience working for a scale up brand in social, content and creative (DTC, wellness, or agency side preferred).
• Comfortable working in a start up environment and being the sole social lead.
• Proven track record growing or leading a TikTok/Instagram account that has performed.
• Confident in directing content or appearing on camera.
• Strong visual and creative instincts with an “extremely online” mindset.
• Strategic thinker but execution-focused.
• Bonus: experience in wellness, beauty, or oral care, or access to a creator network.

Salary & Benefits

• Competitive salary: £50,000–£60,000 per annum, plus performance-based bonus.
• Full ownership of organic social and content strategy.
• Creative input across product launches, paid strategy, and brand tone.
• Direct collaboration with senior leadership.
• Flexible, remote-friendly working with regular content days in London.
• Leadership opportunity: potential to build and lead your own creative/content team as the brand grows.

Location & Workplace Policy

• Remote-friendly with regular content days in London.
• Permanent, full-time contract.

If this sounds like your next role, please send your CV to [email protected].

About Major Players

Major Players are the UK’s leading digital, marketing, and creative talent agency, and over the last 30 years we’ve consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.

We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/