Social and Newsletter Editor

Broadsheet Media is looking for a digital storyteller to lead our social content and email communications. As our Social and Newsletter Editor, you’ll be a sharp-witted, culturally connected creative who knows how to build a community from the ground up.

Broadsheet Media is an award-winning media brand that connects millions of readers each month with the best of their cities and communities – from food and fashion, to the arts, theatre, music and travel. After 15 years as Australia’s leading culture publisher, 2025 saw our ambitious expansion into the UK with the launch of Broadsheet London.

You’ll be responsible for creating, editing and publishing compelling content that grows our UK audience and strengthens engagement across our platforms.

This role is a rare opportunity to help define the digital voice of a trusted and influential media brand as it launches in a new market, playing a vital part in how Broadsheet London connects with its audience online.

About the Job

Reporting to the London Editor, you’ll be the voice of the brand online, writing snappy, charismatic copy that is entertaining, accurate and distinctly "Broadsheet". This is a hands-on, multi-faceted role where you will manage daily social scheduling, craft high-performing newsletters, and work on low-fi short-form video content. You will use data and analytics to inform your decisions, helping to drive performance in a fast-paced digital publishing environment.

Key Responsibilities

• Social Media Creation & Publishing: Write accurate, entertaining and engaging copy across Instagram, TikTok and other platforms. You will select strong imagery, schedule posts, and ensure all content is optimised for the specific platform.
• Newsletter Production: Own the end-to-end process of writing, editing and sending Broadsheet newsletters. You will craft subject lines and copy that drive opens and clicks, while ensuring the tone is perfectly on-brand.
• Short-Form Video: Film, script and edit low-fi short-form videos (e.g., Reels, TikToks) and support the commissioning of social-first video content.
• Community Engagement: Monitor social platforms, tag partners and talent appropriately, and interact with the audience to represent the Broadsheet brand online.
• Analytics & Insights: Use platforms like Sprout and Braze to track performance, share insights with the team, and adjust content approaches based on data trends.
• Audience Growth: Collaborate with editors to optimise headlines and angles, bringing proactive ideas to the table that drive engagement and retention.

Who You Are

You are a digital native with excellent short-copy skills and a knack for capturing a brand’s personality in a caption or subject line. Analytically minded, you are highly organised, detail-oriented, and able to work calmly under pressure to meet rolling deadlines.

You have a genuine passion for city life — food, culture, fashion, and the arts — and you understand how audiences interact with these topics online. You are enthusiastic about exploring platform trends and thrive in a collaborative team environment.

Key Attributes

• Copywriting: Excellent short-copy skills, with the ability to write snappy, engaging and personality-filled social and newsletter copy.
• Platform Expertise: Strong understanding of social media platforms (Instagram and TikTok) and experience with scheduling tools.
• Video Skills: Experience producing or editing short-form video within apps (e.g., Instagram Reels, TikTok, CapCut) is highly desirable.
• Technical Proficiency: Experience using email platforms (e.g., Braze) to build, test and send newsletters is a bonus.

About Broadsheet

Broadsheet is one of Australia’s most influential independent publishers and award-winning media brands. With the launch of Broadsheet London we expand our ambition to one of the world’s most dynamic cultural capitals.

In addition to our website, we reach millions of readers around the world through social media, print papers, videos, cookbooks and events. Our goal is to connect our audience with the very best our cities have to offer, from food and drink to art and design to entertainment and travel.

Our people value open-mindedness, honest communication and collaboration and are driven, embrace creativity and contribute broadly across the organisation. Devoted to excellence, they aim for industry-leading work while maintaining a sense of enjoyment and perspective. Flexible and agile team members, they eagerly confront new challenges, learn from experiences, and provide innovative solutions with resilience and quick thinking.

How to Apply

Please submit your resume and a cover letter as a single PDF document. Your cover letter should include an outline of your relevant experience, why you would be a good fit for the role, what interests you in joining Broadsheet and what you can bring to the organisation. Applications without a cover letter will not be considered.

Commitment to Diversity and Inclusion

At Broadsheet, we are committed to developing a workforce that embraces all aspects of diversity, and we work hard to ensure we are a welcoming organisation that prioritises equality and inclusion and fosters a sense of belonging for all our staff. We take pride in our acceptance of the unusual and we are deliberate and reflective about our culture and seek those we believe embrace an empathetic, caring and supportive environment. Diversity comes in many forms, and we know that having many points of view, experiences and ideas are key to us being a successful organisation. We encourage applications from First Nations peoples, people with disabilities, and of all ages, nationalities, backgrounds and cultures. We want everyone to feel safe in being open about who you are and where you have come from, allowing us to provide support for you to perform at your best. We encourage applicants to be open with us during the recruitment process about their needs, so we can find the best way to provide support.