Social Media and Influencer Manager - Aesthetics & Wellness

Introduction to TPC Group Ltd

The Private Clinic Group is a leading provider of cosmetic and aesthetic treatments, encompassing a prestigious portfolio of brands dedicated to excellence in medical and aesthetic care. Within the group are The Private Clinic, known for its expertise in cosmetic surgery and healthcare procedures; The Cosmetic Skin Clinic, specialising in advanced non-surgical aesthetic treatments; River Aesthetics, a renowned name in regenerative medicine and aesthetics; The Glasshouse Clinic, offering high-quality skin care and anti-ageing solutions; Hans Place, a distinguished clinic focusing on body contouring; and Tracie Giles, a globally recognised leader in permanent makeup. Together, these brands form a network of industry-leading clinics committed to delivering exceptional patient care, innovative treatments, and outstanding results.

Our state-of-the-art boutique hospital in the heat of London offers 2 general-anaesthetic theatres, enabling us to perform in-house cosmetic procedures with world-leading expert medical staffing, ensuring on the best possible care for our patients. We are proud that our Fitzroy hospital has recently achieved GOOD in all 5 CQC KLOEs, showcasing our commitment to patient care.

We aim to achieve an exceptional level of client satisfaction by managing client expectations and ensuring their outcomes are as described. This is achieved through only offering high quality treatments and cosmetic procedures, delivered through skilled, knowledgeable and competent staff whom we believe are amongst the most expert in their field. 

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 SUMMARY 

The Social Media & Influencer Manager will play a crucial role in enhancing our brand’s digital presence, authentically connecting with audiences, and building partnerships with influencers in the beauty and aesthetics sector. This individual will be responsible for developing, implementing, and optimising social media and influencer strategies that drive brand awareness, customer engagement, and revenue growth. The ideal candidate will be a proactive and creative professional with a keen eye for beauty trends, an in-depth understanding of the social media landscape, and experience managing high-impact influencer campaigns.

KEY RESPONSIBILITIES

Social Media Management

• Develop and execute a comprehensive social media strategy that aligns with our brand’s voice, mission, and objectives.

• Plan, create, and schedule engaging content (images, videos, stories, etc.) across all social media platforms (Instagram, TikTok, YouTube, etc.), with a strong emphasis on storytelling and visual appeal.

• Conduct audience research and monitor social media trends to keep our content fresh, relevant, and effective.

• Analyse and report on social media performance metrics (engagement, reach, conversions) to measure impact and optimise future content.

Influencer Partnership & Management

• Identify, evaluate, and build relationships with influencers, brand ambassadors, and content creators within the beauty and aesthetics industry.

• Manage end-to-end influencer campaigns, including negotiation, briefing, content coordination, and post-campaign analysis.

• Collaborate with influencers to create content that authentically represents our products and brand ethos.

• Track and analyse influencer campaign performance, leveraging insights to refine strategies and maximise ROI.

 Content Development & Creative Strategy

• Partner with the creative team to develop engaging content ideas that align with social media trends and our brand vision.

• Lead brainstorming sessions to conceptualise innovative social media campaigns and influencer collaborations.

• Ensure all content is on-brand, visually appealing, and aligned with current beauty trends and seasonal themes.

Community Engagement

• Actively engage with our online community through comments, messages, and mentions, fostering a positive and supportive brand presence.

• Monitor customer sentiment and feedback across social media channels, reporting insights to relevant teams for improvement.

• Plan and execute community-driven campaigns and interactive content such as Q&As, live sessions, giveaways, and product launches.

 ESSENTIAL QUALIFICATIONS & SKILLS

• Degree in Marketing/Communications or a related field
• Evidence of Content Development & Creative Strategy
• Extensive experience in a similar role preferably within the beauty/aesthetics industry
• Experience of influencer partnership and management
• Extensive knowledge and use of social media/influencer platforms– ie. TikTok, YouTube and emerging social media trends​
• Creative Eye – excellent attention to detail/accuracy with experience in content creation, photography or video editing
• Strong IT skills ie good working knowledge of Microsoft Office including: Outlook, Excel, Word,PowerPoint, Adobe, content creation/social media marketing tools
• Excellent Communication Skills, both written and verbal
•  Ability to analyse metrics, interpret data, and leverage insights to optimise campaigns.
• Strong organisational skills with the ability to manage multiple campaigns and meet deadlines.