Social Media Content Creator

We’re looking for a freelance Social Media Content Creator to support the NFL Academy’s digital storytelling across Instagram, X and TikTok. You’ll be responsible for capturing content, as well as planning, ideating, and posting on the channels in collaboration with the NFL Academy’s social and marketing team. 

This is a support role, ideal for someone with a strong social-first mindset and solid photography/video skills. You’ll help bring the NFL Academy’s story to life — from on-field moments and training clips to athlete features, off-field culture, and everything in between. 

Responsibilities

• Attend training sessions, games, and key events to capture authentic, social-first content (photo and video) 
• Pitch ideas and collaborate on the content calendar, helping plan engaging content around key dates and moments 
• Create and publish platform-native content (Reels, Stories, TikToks etc.) 
• Write sharp, brand-aligned captions and assist with scheduling posts 
• Spot and react to content opportunities on the fly – from standout plays to behind-the-scenes moments 
• Ensure all content aligns with brand guidelines, tone, and safeguarding standards 
• Collaborate closely with the NFL Academy’s social media lead and external partners 

Knowledge and Experience

• A social native with a keen understanding of what works on Instagram, TikTok, and X 
• Comfortable capturing and editing content on the go — whether using mobile, DSLR, or both 
• Skilled in producing vertical video and editing for speed, engagement, and platform specificity 
• Familiar with editing tools like CapCut, Lightroom, Photoshop, Premiere Pro/Final Cut etc. 
• Organised, reliable, and confident working independently during shoots 
• Be based in or close to Loughborough and be available on short notice to be reactive to new events 

Desirable

• Experience working in sport, particularly youth or grassroots programmes 
• Passionate about sport, youth development, and creating content that tells a story 
• Currently studying or a recent graduate of a relevant course/degree from Loughborough College/University 
• Knowledge of American football or an interest in learning the culture 

Skills and abilities

• Excellent communication skills, both written and verbal, with the ability to deal effectively with people at all levels and, when necessary, present ideas 
• Good editorial judgement, in terms of knowing what digital content is good and why 
• Organised and an ability to meet fixed deadlines  
• Strong initiative and willingness to be flexible in approach to achieve desired outcomes 
• A client-focused mindset 
• Ability to learn new skills and share knowledge 
• An interest in all forms of digital media  

Working Conditions

• Freelance position – paid per day (rate to be agreed)  
• Must be available to attend in-person sessions, games, and events in or near Loughborough 
• Some evening or weekend work may be required (e.g. match days, special events) 
• Content may be required with quick turnaround times, especially for social media publishing 
• Will work in close collaboration with the NFL Academy’s social and marketing team, but expected to be proactive and self-sufficient on shoot days 
• Must use own equipment (camera/phone/editing tools) — access to tools/software can be discussed if needed 
• Travel costs to Loughborough not covered, so proximity is important 
• All work must adhere to NFL Academy safeguarding and brand guidelines