Social Media & Content Manager

Location: Belfast / Hybrid

Department: Marketing 

Salary: £34,000+ per annum (dependent on experience)

Contract: Full-Time

At PropertyPal, we’re changing the way people find, explore and connect with property and social media plays a huge part in how we bring that to life. As one of Northern Ireland’s most recognised and trusted brands, we use creativity, data and great storytelling to help people make smarter moves.

Now, we’re looking for a Social Media & Content Manager to help expand our voice across TikTok, Instagram, Facebook and beyond. If you have a strong instinct for what performs on social media and the creative ability to turn ideas into standout content, this is a great opportunity to make a visible impact on a well-known and trusted brand. 

About the Role

We're hiring a Social Media & Content Manager at PropertyPal Group to lead one of the most visible and engaging brands in Northern Ireland. This is a key role within our Marketing team, perfect for someone who’s creative, curious and not afraid to try something different. You’ll take full ownership of how we show up across TikTok, Instagram and Facebook, creating content that’s bold, relevant and genuinely worth paying attention to.

We believe great social starts with a willingness to try new things. We don’t play it safe and we’re looking for someone who brings that same energy. You’ll have the freedom to push creative boundaries, test ideas, learn fast and help evolve how our brand shows up on our digital channels. 

You’ll also work across multiple brands within PropertyPal Group, helping to shape and execute content that is consistent, engaging and relevant to each audience.

Working closely with the Brand Marketing Manager and agency partners, you’ll be the guardian of our organic social media, co-creating and amplifying content aligned with brand KPIs, while monitoring, reporting and evolving to push our content forward, both creatively and strategically. 

If you understand what makes social content work, love experimenting with new formats, and want the freedom to think differently, we would love to hear from you.

Key Responsibilities

• Own the planning and day to day execution of organic social media activity
• Create and publish engaging content for TikTok, Instagram and Facebook, aligned with platform best practices
• Develop and manage a structured content calendar, aligning with key moments, campaigns and business priorities
• Track and report on performance using social platform insights and analytics tools using data to guide improvements
• Write and deliver email campaigns that focus on storytelling and audience connection, supporting brand moments, product updates and content themes
• Work closely with the Brand Marketing Manager to align on messaging, creative direction and campaign strategy
• Collaborate with design, product and commercial teams to source ideas, updates and content opportunities
• Work with business partners, charities and housing associations to help bring their stories and campaigns to life across our social and digital platforms
• Create short-form video content for social that’s relevant, timely and aligned with our tone and audience expectations
• Maintain high standards for brand voice, tone and visual identity across all content
• Stay current on social media trends, platform updates and audience behaviour
• Support broader campaign planning by contributing creative ideas and producing social and content assets as needed
• Liaise with external agency partners where relevant, ensuring consistency and alignment with our brand

Qualifications & Experience

• A degree in Marketing, Communications, or a creative field - with equivalent professional experience in content, media or digital marketing also considered
• Ideally 3 years of experience in a social media or digital content role
• Strong creative instincts with a sharp eye for copy, storytelling and design
• Proven ability to juggle multiple campaigns, deadlines and stakeholders
• Excellent copywriting skills, with the ability to adapt tone and messaging for different audiences and platforms
• Confident creating both visual and written content for social media, emails and websites
• Experience using marketing and analytics tools 
• Experience with content creation tools (e.g. Canva, CapCut)
• Comfortable working closely with design, product and commercial teams to bring campaigns to life and ensure content aligns with business goals

Perks of working with us:

• Compensation: Negotiable from £34k per annum, dependent on experience
• Hybrid work arrangements and flexible working hours
• 25 days paid annual leave + 11 bank holidays
• Loyalty leave of up to 5 extra paid annual leave days per year
• Extra day paid leave for your birthday 
• Extra day paid leave if you are moving house
• Private healthcare for you and your immediate family
• Contribution based pension scheme
• Access to business and industry networking groups
• Ongoing volunteering opportunities with our charity partners
• Ongoing career development opportunities
• Free car parking facilities
• Cycle To Work scheme
• Laptop + accessories
• Home office equipment budget
• Regular in-office and social events

Closing Date: 18th August 2025