Social Media Director

Who we are

We’re a dynamic and rapidly expanding Corporate Services Group, led by our passionate founder and CEO. With a thriving customer base of over 500,000 and consistent growth of 20% year-on-year, we're shaking up the business services space. From Company Formation and Legal Support to Virtual Offices, we provide everything businesses need to start, grow, and succeed. Profitable, innovative, and customer-obsessed, we’re on a mission to redefine how modern businesses are supported—and we’re looking for driven individuals to grow with us.

Job Summary

We’re looking for a Social Media Director to own the organic strategy and output across all channels. You’ll set the vision and framework for social end-to-end, launch and scale our TikTok presence, set up our social tech stack, and drive measurable growth on LinkedIn, Instagram, YouTube, and TikTok. This role blends creative leadership with rigorous execution: you’ll develop content pillars and brand voice, oversee community management, handle content production when needed, and build a high-performing team and creator network. If you’re both a thought leader and a hands-on creative who is passionate about driving innovation and shaping how brands connect with their audiences, this role is for you.

🎯 What You’ll Own & Lead:

• Build and own the organic social strategy, channel mix, and roadmap aligned to brand and commercial goals (awareness, engagement, traffic, lead gen, recruitment).
• Define content pillars, tone of voice, and publishing cadence; create a social style guide and playbooks for each platform.
• Oversee the development and distribution of high-impact, platform-specific content across TikTok, Instagram, LinkedIn, and YouTube.
• Launch and scale TikTok from zero: concept, on‑camera talent/creators, production workflow, posting strategy, and growth loops.
• Manage end‑to‑end content production: briefs, scripting, filming, editing (short‑form video), copy, thumbnails, and creative QA.
• Build and lead the social media team (hiring, coaching, resourcing) and establish a best‑in‑class social tech stack.
• Drive creator and influencer marketing: identify talent, negotiate and brief, manage co‑creation, usage rights, and performance tracking.
• Oversee community management and social care: response frameworks, moderation, escalation paths, and brand safety.
• Collaborate cross‑functionally to plan integrated campaigns and always‑on storytelling.
• Ensure brand voice, tone, and messaging consistency across all social platforms.
• Establish experimentation and growth loops: A/B test hooks, formats, lengths, and CTAs; scale what works; retire what doesn’t.
• Own reporting and insights: set channel KPIs and OKRs; build dashboards; analyse performance (reach, engagement, watch time, SOV, traffic, conversions) and turn insight into action.
• Implement governance: approvals, legal/compliance checks, accessibility standards, crisis comms readiness, and reputation management.
• Manage budgets for production, tooling, and creator partnerships; forecast, measure ROI, and optimise spend.
• Partner with the Paid Media Director to align organic and paid strategies, ensuring cohesive, high-performing campaigns
• Inspire and train internal team members to contribute to social media, particularly on LinkedIn, with workshops and tailored support
• Stay ahead of social trends, algorithm changes, and new platform features, using insights to inform proactive strategy shifts
• Represent the social function in executive and leadership meetings, communicating performance, opportunities, and strategic direction
• Safeguard brand reputation, advising on risk management, and responding appropriately to public feedback or crises on social channels

📚 What You Bring to the Table

• 8+ years in brand social media with demonstrated ownership of multi‑channel strategy and teams; experience building and scaling social media functions within high-growth businesses; in‑house experience is a plus.
• A track record of launching and scaling brand TikTok accounts with measurable audience growth and watch‑time improvements.
• Hands‑on production skills: short‑form video ideation, scripting, filming, editing; comfortable directing talent and/or appearing on camera.
• Strong grasp of platform algorithms, trends, and best practices (TikTok, Instagram, LinkedIn, Facebook, YouTube) and how to adapt content per channel.
• Experience running creator and influencer programmes end‑to‑end, including contracts, content usage, and performance measurement.
• Data‑driven mindset with mastery of social analytics, UTMs, GA4/Attribution basics, and social listening tools.
• Proven leadership: hiring, mentoring, and building processes that scale; excellent stakeholder management and communication.
• Solid understanding of brand storytelling, visual craft, and writing for social; high creative bar and attention to detail.
• In-depth understanding of brand-building via social, with experience crafting and evolving brand voice, tone, and visual identity across channels.
• Experience with B2B and B2C audiences, with a deep understanding of how to tailor content and tone for different segments.
• Familiarity with governance: accessibility, brand safety, moderation, and crisis comms.
• High-level collaboration skills, with experience working cross-functionally across marketing, PR, product, HR (for employer branding), and leadership teams.
• Executive-level reporting experience, able to confidently present performance, risks, and opportunities to the board or C-suite.
• Strong public-facing communication skills, comfortable representing the brand on camera, and speaking at industry events or panels.
• Basic motion graphic skills preferred.

🌍 Who You’ll Be Working With

You’ll be surrounded by passionate, talented changemakers with big ambitions—not just for our business but for our world. Our teams are based remotely and on-site in London and Glasgow, and you’ll be the critical cultural connector between them all. We're a company striving for best-in-class service through empathy, integrity, and innovation—and we want you to be the voice and leader who helps us get there.

Remuneration and Benefits

• 25 days annual leave, plus 8 public/bank holidays
• Private Medical, Dental and Optical Insurance for you and your family
• Death in Service cover (4x annual salary)
• Employee Assistance Program
• 14 weeks maternity leave pay, 2 weeks paternity leave pay
• 2 paid Volunteering Days per year with our charity partner.
• Annual cost-of-living salary increase
• Cycle to Work Scheme
• Dog-friendly office
• Indoor bicycle storage, changing and shower facility
• Free soft drinks and bean-to-cup coffee all day
• Free Wednesday lunches
• Free fresh fruit - daily

Equal Opportunities

1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.