Social Media Fantasy Community Manager

In summary

• We are looking for a creative, strategic, and gaming-savvy social media community manager to lead and grow the UEFA Champions League fantasy football presence across targeted social media platforms.
• This is a permanent role, based in our London office with hybrid working options available.

About the role

• As the social community manager for the official UEFA Champions League fantasy game, you’ll be responsible for planning, producing, and publishing engaging and entertaining content across a range of channels, primarily a dedicated Instagram account.
• You’ll bring the game to life for fans to help drive sign-ups, retain interest levels throughout the season while building a strong Champions League fantasy community.

Key responsibilities

• Help design and implement the social media approach for channels dedicated to UEFA Champions League fantasy football within three phases and their associated goals:
• Pre-season sign-up period – generate hype and game awareness, maximise team creation
• Retain and re-engage fantasy gamers – keep users coming back after the first matchday and continue to attract new players
• Develop the community – build, nurture and sustain a strong ecosystem that encourages continued interest and loyalty to the game
• Create, commission and publish daily content that energises the fantasy community on dedicated Instagram and WhatsApp channels.
• Develop a range of content strands around tips, stats, standout player moments, weekly team reveals, and player access opportunities.
• Contribute to a long-term content calendar tied to Champions League matchdays, deadlines, and fantasy milestones (e.g. wildcards, transfers, deadlines) but that also cleverly knits together gaps in the season schedule, keeping anticipation high for the next round.
• Use analytics to optimise performance, increase reach, and drive engagement and referrals to the fantasy platform.
• Work closely with UEFA’s video, photo, and editorial teams to craft a cohesive narrative that celebrates fantasy stars and key storylines.
• Ensure all output aligns with UEFA’s brand values and standards, with accuracy and creativity in every post.
• Support sponsor and branded content activations, helping deliver value through tailored fantasy integrations and storytelling.
• Stay up to date with fantasy football trends, memes, and influencer conversations to ensure content remains fresh, shareable, and relevant.

Who we’re looking for

You are:

• A gaming native with a passion for fantasy football, the Champions League, and European football culture.
• A digital strategic thinker who can balance fun, fan-first content with brand alignment and sponsor needs.
• Someone who thrives in live environments and knows how to engage football and gaming fans at peak moments.

You have:

• 2+ years of social media community building experience, preferably with sports, fantasy or gaming platforms.
• Proven success engaging fans in real-time and growing loyal communities.
• Deep understanding of social media platforms, tools, and metrics.
• Experience with branded content and sponsor collaboration.
• Familiarity with football data, stats: making it digestible and compelling for fans.
• Solid knowledge of content production tools, including vertical video production, graphics skills and copywriting expertise.
• A creative mindset, with strong attention to detail and time management skills.

Bonus if you have:

• On-site content creation skills (e.g. filming, interviewing, live streaming)
• A network of fantasy influencers or football creators you’ve collaborated with