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Role- Biddable Media Manger/ Paid Media Manager
Mode-5 days from Office
Type- Permanent
Location-Blackfriars London
About the Role
We are seeking an Biddable Media Manager to execute analyse optimize and comprehensively report on paid media programs within the EMEA region. Ideally you have a strong background in paid social programmatic display display accountbased marketing and digital partnerships. Knowledge of paid search SEO email social organic as well as print TV and radio are a bonus.
Responsibilities
- Strong budget management skills and excellent relationship management skills will be key to collaborating with stakeholders across our various lines of business vendors and agencies to deliver wellexecuted and successful campaigns.
- Develop sophisticated integrated media campaigns partnering with our local stakeholders and agency partners.
- Educate our partners on which types of advertising tactics to deploy within set budgets and according to specific KPIs.
- Support the automation of programmatic advertising by working on strategic datadriven projects.
- Activate strategic campaigns and optimize accounts in partnership with key leaders using your skills in programmatic paid social display and search.
- Identify and implement optimizations adhering to our measurement framework to ensure that appropriate KPIs are met through working with stakeholders and agencies.
- Understand dashboards to present to our stakeholder base to deliver realtime reports.
Qualifications
- Bachelors degree in Marketing MIS BS or equivalent desirable.
- Minimum of 5 years of integrated media management and campaign experience.
- Experience designing and executing multimedia campaigns is essential.
- Experience of working within a media agency or publisher is desired.
Required Skills
- Knowledge and understanding of the following:
- Advertising ecosystem.
- Online programmatic display contextual ABM.
- Social Platforms Facebook Twitter and LinkedIn.
- Buying bidding process across DSPs.
- Segmentation of audiences and data.
- Ad trafficking and importance of pixel tracking UTM parameters remarketing.
- Predictive analytics Machine learning Google Adwords Bing Advertising SEO all a bonus.
- Regulatory directives GDPR PECR.
- Knowledge of and or proficiency with marketing technology tools Adobe Analytics Google Analytics DCM DMPs DSPs Datorama etc.
- Experience launching and executing programmatic display advertising.
- Lead direct response strategy and manage endtoend campaign execution within JPMs DSP and direct buys.
- Evaluate inventory sources data analytics solutions and technology platform options in the marketplace.
- Implement and optimize performance tactics across multiple acquisition campaigns.
- Test new DSP partners to accomplish incremental conversions and revenue for the business.
- Develop partnerships with our display partners to ensure were following best practices and gaining access to relevant betas.
- Conduct quarterly testing for display and create a yearly strategic roadmap to ensure both shortterm and long term success of the program.
- Negotiate and execute PMPs and direct deals.
- Experience launching or managing a third party on Paid Social campaigns across LinkedIn Facebook Instagram Twitter etc.
- Understand the importance of segmentation of data across channels.
- Intellectual curiosity drive selfstarter.
- Excellent verbal interpersonal and written communication skills.
Equal Opportunity Statement
We are committed to diversity and inclusivity in our hiring practices.
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