Social Media Manager

Job Title: Social Media Manager

Location: London (Hybrid – 3 days in office)

Job Type: Full-time, Permanent

Salary: £35K - £45K (dependent on experience)

The Opportunity

I’m partnering with a premium, retail brand operating a direct-to-consumer (DTC) first model, to hire a Social Media Manager as part of their growing in-house marketing team.

The Role

My client is looking for a creative, proactive Social Media Manager who truly lives and breathes social. This is a hands-on role for someone confident both behind and in front of the camera, with the ability to turn trends, insights, and ideas into premium, high-performing content.

You’ll work closely with senior marketing leadership, the founder, and in-house creative teams, owning day-to-day channel management while contributing to long-term social strategy. You’ll also manage and mentor a Social Media Executive, helping to elevate creative standards and performance across all platforms.

This role is ideal for someone with experience in premium retail or DTC brands

Key Responsibilities

Social Strategy & Planning

• Partner with senior stakeholders to deliver premium, DTC-focused social storytelling
• Own weekly and monthly social content calendars across UK and international markets
• Lead social campaigns from concept through to execution, supporting key product and seasonal moments
• Align with brand, PR, and marketing teams to ensure cohesive, high-impact storytelling

Content Creation

• Concept, create, and edit social-first content across Instagram, TikTok, and emerging platforms
• Translate trends and cultural moments into polished, on-brand content that resonates with a premium audience
• Write engaging, brand-aligned copy across captions, campaigns, and reactive content
• Lead social shot lists and collaborate with in-house production and studio teams
• Curate UGC, creator, and community content to strengthen authenticity and social proof

Channel Management & Community

• Manage daily publishing, scheduling, and community engagement across all social channels
• Ensure content reflects premium brand values, tone of voice, and customer expectations
• Confidently represent the brand in live formats and real-time social moments

Influencer & Paid Collaboration

• Lead the strategic ideation of creator and influencer partnerships aligned to a DTC model
• Collaborate with paid media teams to ensure organic and paid social work seamlessly together
• Support ambassador and partnership campaigns across all relevant platforms

Performance & Reporting

• Track engagement, growth, and conversion metrics
• Deliver clear, insight-led reporting with recommendations to optimise performance
• Use data, social listening, and platform insights to inform creative and strategic decisions

Skills & Experience

• Proven experience as a Social Media Manager within a premium retail, DTC brand or relevant agency background
• Deep understanding of Instagram and TikTok culture, trends, algorithms, and creator ecosystems

Salary & Benefits

• £35K - £45K depending on experience
• Hybrid working (3 days in office)
• Generous holiday allowance with increases for long service
• Private medical insurance, income protection & life assurance
• Company pension scheme
• Bonus and referral incentive schemes
• Paid volunteering days
• Learning & development support and training bursaries
• Cultural allowance for creative inspiration
• Regular social events and team activities

Location & Workplace Policy

• West London
• Hybrid working model (3 days per week in office)
• Creative, collaborative, fast-paced environment

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For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/