Social Media Manager

The role

The Social Media Manager owns how Austen & Blake shows up across social platforms, translating our bespoke, experience-led jewellery brand into compelling, consistent and high-performing social storytelling. This is a hands-on, creative and commercially aware role. You will take full ownership of social strategy and execution across Instagram, TikTok, Facebook and LinkedIn, ensuring our content reflects the emotion, craftsmanship and personal nature of the Austen & Blake experience. Social is a critical brand and demand channel for Austen & Blake. This role exists to elevate brand desirability, grow engaged communities, and connect customers to our showrooms, craftsmanship and life-moment storytelling, not simply to post content. You will work closely with brand, creative, retail and workshop teams to ensure social media authentically represents who we are, how we work, and why customers choose Austen & Blake for some of the most important moments of their lives.

Authority & scope

Full ownership of the Austen & Blake social media strategy and day-to-day execution

Accountability for content quality, brand consistency, engagement and audience growth

Authority to test, learn and optimise content formats, platforms and paid social activity

Responsibility for ensuring social aligns to brand positioning, tone of voice and experience standards

A key contributor to the brand’s digital and experience-led marketing strategy

Reporting & collaboration model

Direct ownership

Austen & Blake social media channels and content calendar

Community management and social engagement

Influencer partnerships, gifting and collaborations

Paid social planning, execution and optimisation

Close collaboration

Brand Experience & Marketing Director

Creative and design teams

Retail showrooms and store teams

Workshops and production teams (for craftsmanship and behind-the-scenes content)

This role owns social execution and performance. Brand leadership sets direction, standards and priorities.

Key responsibilities

Social strategy & execution

Develop and own the Austen & Blake social media strategy aligned to brand and commercial objectives

Plan and manage the social content calendar, ensuring a consistent and elevated brand narrative

Lead day-to-day execution including publishing, scheduling, and community engagement

Ensure all content reflects the premium, bespoke and experience-led nature of the brand

Content & storytelling

Create and deliver high-quality content that brings to life craftsmanship, design, life moments and in-store experience

Work with creative teams to develop visually compelling, on-brand content

Capture and curate content from showrooms, workshops and events

Develop educational and behind-the-scenes content that builds trust and authority

Community, partnerships & influence

Build and nurture an engaged Austen & Blake social community

Manage influencer gifting, partnerships and collaborations aligned to brand values

Monitor social sentiment and actively manage customer interaction and feedback

Paid social & performance

Plan, execute and optimise paid social activity across Meta, TikTok and LinkedIn

Track performance, engagement and growth, sharing insights and recommendations

Use testing and iteration to continuously improve content effectiveness

Insight & optimisation

Conduct social listening and trend analysis

Feed customer and community insights into wider brand, retail and marketing teams

Stay close to emerging platforms, formats and cultural moments relevant to the brand

What success looks like

Austen & Blake social channels feel premium, human and unmistakably on-brand

Strong, sustained growth in engaged audiences and meaningful interaction

Social content that clearly supports showroom traffic, brand awareness and demand

A clear link between social storytelling and the real Austen & Blake experience

Confident ownership of social, with strong collaboration across teams

The profile we’re looking for

Experience

3+ years’ experience managing social media for a brand or agency

Proven experience delivering content and campaigns across multiple platforms

Experience working with paid social and performance reporting

Background in luxury, fashion, jewellery or premium consumer brands preferred

Skills & attributes

Strong creative instinct with a sharp eye for detail and brand consistency

Hands-on, organised and comfortable owning execution end-to-end

Confident communicator who collaborates well across teams

Commercially aware, with a test-and-learn mindset

Customer-obsessed, with high personal standards

Who this role will suit

A social media professional who wants real ownership and accountability

Someone excited by building a brand, not just managing channels

A creative thinker who also cares about performance and results

Someone energised by pace, collaboration and growth

Who this role will not suit

Candidates looking for a purely strategic or hands-off role

Profiles focused solely on content creation without performance accountability

Those uncomfortable working closely with retail, workshops and the detail of the brand