Social Media Manager

Social Media Manager

Location: Manchester

Reports to: Head of Social

Direct Reports: Content Creator

About the Brand

This fast-growing D2C business is one of the UK’s most exciting success stories, recognised as a top performer in the country’s fastest-growing companies list. Since launching in 2015, the brand has built a loyal customer base who adore its range of trend-led, affordable luxury products. With a mission to create meaningful pieces for every moment, the brand is particularly loved for its personalised, high-quality pieces.

Team members share a high-growth mindset, drive, ambition and a commitment to finding solutions. Agility is key: staying ahead of the competition by understanding customers deeply and moving fast to meet their needs.

Role Overview

The brand is searching for an exceptional Social Media Manager to join its dynamic Brand Marketing Team. This person will execute the owned social strategy and elevate the brand’s online presence to new heights—driving visibility, engagement, and emotional connection.

As a social-first business, the brand considers social media its “shop window”—a space to inspire, create desire, and foster long-term loyalty. The Social Media Manager will play a critical role in raising the bar, leading innovation, and delivering standout content that keeps the brand ahead of its competitors.

This role requires a creative yet strategic thinker with strong communication skills, platform expertise, and a passion for culturally relevant, thumb-stopping content.

Key Accountabilities

• Own and manage all planning and scheduling of social media content.
• Support the Head of Social in the execution of campaigns and BAU activity.
• Champion and implement the social media strategy, ensuring all activity adheres to it.
• Ensure content is aligned with product and trading priorities.
• Prepare weekly campaign and trading meeting reports.
• Take ownership of the brand’s YouTube channel.
• Oversee BAU content across all platforms, consistently meeting performance and engagement targets.
• Lead reporting across all social media efforts, delivering in-depth weekly and monthly insights.
• Analyse performance metrics—engagement, reach, conversions—to optimise content and identify growth opportunities.
• Conduct regular competitor research to keep the brand ahead of industry trends.
• Stay at the forefront of emerging technologies, tools, and platforms, shaping new initiatives that grow audience and engagement.
• Lead community-driven initiatives including competitions, challenges, and UGC campaigns.
• Produce clear, on-brand content briefs aligned with tone of voice, aesthetic, and strategic objectives.
• Collaborate with the influencer team to maximise the impact of talent-driven content.
• Protect brand reputation by monitoring social conversations and responding appropriately.
• Support expansion into new platforms (e.g., YouTube, TikTok Shop).
• Assist the Social Producer with planning social-first shoots.
• Manage both in-house and freelance content creators to ensure cohesive, high-quality output.

Who They’re Looking For

• Someone with meticulous attention to detail and pride in precision.
• A strategic thinker who is equally confident executing hands-on tasks.
• A true social media enthusiast who understands its power within a business.
• An ideas-driven innovator who can think big picture and proactively suggest new initiatives.
• A proactive, can-do individual with a positive, solutions-focused approach.
• Deep understanding of social platforms, formats, algorithms, and emerging trends.
• Strong analytical skills with the ability to interpret data, apply context, and inform strategy. Google Analytics experience required.
• Excellent grammar, writing skills, and a strong understanding of social-first language.
• Storytelling instincts and an understanding of what resonates with audiences.
• Proven experience in social media management with a track record of growing followers and boosting engagement.
• Skilled in planning, shooting, and editing social-first content using an iPhone across still life, self-shoot, model shoots, and BTS assets. Strong video editing skills essential.
• Experience managing, coaching, or mentoring team members.
• A creative thinker who thrives on developing fresh social ideas.
• A collaborative team player with the ability to build relationships across departments and with external partners.
• Highly organised, excellent at managing time and workflows.
• Flexibility to support out-of-hours and weekend activity when required.