Social Media Manager (Digital Growth & Paid Advertising Specialist)

We're looking for a high-impact Social Media Manager (Salary £35k - £40k) to own and drive our paid and organic social presence — someone who's as comfortable analysing campaign data as they are creating scroll-stopping content.

This role is central to growing enrolments and brand awareness at CECOS College London, one of the UK's most established further and higher education institutions.

What you'll be doing:

→ Leading paid advertising on Meta (Facebook & Instagram) and TikTok — owning campaigns end-to-end → Developing and executing our full social media strategy across all platforms

→ Creating compelling content and copy that converts prospective students

→ Managing and optimising marketing budgets for maximum ROI

→ Analysing trends, platforms, and competitor activity to keep us ahead

→ Collaborating cross-functionally with internal teams on promotions and events

What we're looking for:

✅ Proven experience running paid social campaigns (Meta Ads Manager essential)

✅ Strong content creation and copywriting skills

✅ Data-driven mindset — you track, test, and optimise everything

✅ Comfortable using AI tools: ChatGPT, Claude, Meta AI Creative Tools, TikTok Symphony

✅ Bachelor's degree in Marketing, Business, or related field

✅ Experience in the education sector is a bonus