Job Title: Social Media Manager
Location: West London, UK (On-site)
Salary: up to £40,000 per annum + Bonus & Benefits
Department: Marketing / Digital
Reports To: Head of Marketing
Company: Leading Fashion & Lifestyle Brand
Overview of the Social Media Manager
We’re seeking a bold and visionary Social Media Manager to lead our brand’s content and community presence across all social platforms. This isn’t just about following trends — it’s about setting them. Sitting at the intersection of culture, creativity, and innovation, you’ll produce platform-native content that drives engagement and sparks conversation globally.
As part of our award-winning creative team, you'll play a key role in redefining how a fashion brand shows up online. From Instagram to TikTok, YouTube, and beyond, you'll drive the strategy and execution of social content that’s visually powerful, culturally relevant, and community-first.
This role goes beyond posting — it’s about pushing creative boundaries. You’ll lead the development of fresh content formats, collaborate with trendsetting creators and influencers, and build an always-on social presence that excites, engages, and converts. You’ll also support international teams in maintaining a unified brand voice while enabling localised content execution.
If you live and breathe social media, obsess over digital storytelling, and thrive in a fast-paced creative environment, this is your platform to lead.
Key Responsibilities of the Social Media Manager
- Develop and publish engaging content across platforms such as Instagram, TikTok, and YouTube, including new and emerging channels.
- Identify viral trends and timely cultural moments, ensuring the brand participates in a relevant and impactful way.
- Maintain consistent brand voice and tone while respecting regional nuances.
- Monitor performance metrics to drive engagement, growth, and strategy evolution.
- Manage social media ad spend and boosted content when necessary.
- Report monthly on social performance with clear insights and actionable recommendations.
- Monitor and address copyright or impersonation concerns.
Campaign & Influencer Management
- Lead ambassador and influencer relationships, managing content pipelines and deliverables.
- Plan and execute product launch campaigns from ideation to rollout.
- Conceptualise and deliver branded content and social advertisements.
- Draft and manage contracts for creators, influencers, and brand partners.
- Collaborate with retail and distribution partners to amplify brand presence across their platforms.
- Evaluate and manage incoming collaboration proposals and influencer partnerships, tracking ROI and overall performance.
What We're Looking For
- 3+ years’ experience in social media, content creation, or digital marketing.
- Deep knowledge and active use of major social platforms.
- Familiarity with global digital trends and emerging platforms.
- Strong understanding of content strategy, community building, and organic engagement.
- Excellent creative instincts and a keen eye for digital storytelling.
- Proven ability to grow audiences and build brand equity through social media.
Key Competencies
- Passion for fashion, lifestyle, and youth culture.
- Strong storytelling ability through visual and written content.
- Highly organised and detail-oriented.
- A proactive problem solver with a can-do attitude.
- Clear communicator with a flexible and adaptive tone per platform.
- Confident team player with the ability to work independently.
- Always looking for innovative, forward-thinking ideas to elevate brand presence.
- Able to manage multiple deadlines and fast-paced project cycles.
Benefits:
- Competitive salary and performance-based bonuses
- 33 days holiday (inclusive of public holidays)
- Opportunities for career development in a fast-growing, culture-led company
- Collaborative and creative work environment
- Access to health and wellness benefits
- Company pension contributions
- Employee perks including product discounts and exclusive brand experiences.
Ref: 188024
Please contact [email protected] for more information.
