Social Media Marketing Manager - Love & Roses

We have an incredible opportunity to join our Marketing team based in London. Joining our Love & Roses team, you will lead the day-to-day execution of your brand and campaign activity, ensuring our storytelling, content and influencer strategies are aligned, dynamic, and distinctly on brand. With a strong social-first mindset, you’ll bring energy and creative vision to every touchpoint — from campaign planning to content production — helping to bring our brand to life in a fresh and engaging way.

About Love and Roses

Love & Roses is for the woman who isn’t afraid to push boundaries, she’ll set her own trend, with unique styles, playful prints and fabulous fabrics at her core.

Role Purpose

As Social Media Marketing Manager, you will lead the day-to-day execution of brand and campaign activity, ensuring our storytelling, content and influencer strategies are aligned, dynamic, and distinctly on brand. With a strong social-first mindset, you’ll bring energy and creative vision to every touchpoint — from campaign planning to content production — helping to bring our brand to life in a fresh and engaging way.

Role Responsibilities

• Lead the delivery of integrated marketing campaigns across social, email, and influencer channels
• Manage and support two direct reports: the Marketing & Social Media Executive and Content Creator
• Support and optimise both paid and organic social media performance, understanding what drives engagement and results
• Partnering with PR to evolve the influencer & partnerships strategy, cultivating meaningful brand associations
• Act as a brand guardian, maintaining Lipsy's voice and visual identity across all marketing channels
• Brief and direct social shoots, from initial briefing through to on-set direction
• Collaborate closely with PR, ecommerce, creative, buying, and design teams to ensure brand consistency
• Bring product stories to life through engaging, audience-first social content
• Stay ahead of cultural and social trends, identifying relevant creators, moments, and content opportunities
• Report on campaign performance with a balance of creative insight and data analysis - use to make future recommendations for improvement

Role Requirements

• Experience in a similar marketing or brand role, ideally within fashion, beauty or retail sectors
• Strong social-first mindset with a passion for content, culture, and storytelling
• Proven ability to brief and direct content creation across TikTok and Instagram
• Experience in managing and mentoring junior team members
• Keen trend-spotter with a sharp eye for new influencers, platforms, and visual directions
• Excellent copywriting skills and a clear understanding of brand tone of voice
• Confident using performance insights to guide content and strategy decisions
• Highly organised, proactive, and comfortable working at pace with cross-functional teams