Social Media Marketing Manager - Love & Roses

Social Media Marketing Manager (Love & Roses)

We have an incredible opportunity to join our Marketing team for Love & Roses. As part of the Love & Roses team, you'll lead the day‑to‑day execution of brand and campaign activity, ensuring our storytelling, content, and influencer strategies are aligned, dynamic, and distinctly on brand. With a strong social‑first mindset, you’ll bring energy and creative vision to every touchpoint—from campaign planning to content production—helping to bring our brand to life in a fresh, engaging way.

About Love & Roses

Love & Roses is for the woman who isn’t afraid to push boundaries—she sets her own trends. With unique styles, playful prints, and fabulous fabrics at its core, our brand is a celebration of bold expression.

Role Purpose

As Social Media Marketing Manager, you will lead integrated brand and campaign activity, ensuring our storytelling, content, and influencer strategies are aligned, dynamic, and distinctly on brand. You’ll bring a social-first, strategic mindset—infusing energy and creative vision into every touchpoint, from campaign planning to content production, bringing Love & Roses to life in vivid, meaningful ways.

Role Responsibilities

• Lead the delivery of integrated marketing campaigns across social, email, influencer channels, and experiential activations (pop‑ups, shows, events).
• Manage and support the Marketing & Social Media Executive and Content Creator.
• Support and optimise both paid and organic social media performance, understanding what drives engagement and results.
• Partner with PR to evolve the influencer & partnerships strategy, cultivating meaningful brand associations that feel vibrant and on-brand.
• Act as a brand guardian, maintaining Love & Roses’ voice, visual identity, and aesthetic across all marketing channels.
• Brief and direct social shoots, from initial briefing through to on-set direction—ensuring the visuals pop with print, colour, and fashion.
• Collaborate with our in-house PR team, ecommerce, creative, buying, and design teams to ensure seamless brand consistency.
• Bring product stories to life through engaging, audience-first social content rooted in colour, texture, and print.
• Stay ahead of social, cultural, and style trends—spotting relevant creators, platforms, and moments to activate.
• Report on campaign performance with balanced creative insight and data analysis, using insights to inform future recommendations.

Role Requirements

• Proven experience in a marketing or brand role—ideally within fashion, beauty, or retail, with strong experiential marketing experience (pop‑ups, shows, immersive activations).
• Demonstrated success in managing brand collaborations from concept through to execution.
• A social-first mindset with deep passion for content, storytelling, print, colour, and fashion.
• Demonstrated ability to brief and direct content creation for Instagram, TikTok, and other visual-first platforms.
• Strong strategic planning skills—proactive, highly organised, able to manage multiple live projects and activations in advance.
• Confident working with cross-functional teams and directing creative production, from concept to delivery.
• Excellent copywriting skills and a deep understanding of brand tone and voice.
• Experience managing and mentoring junior team members.
• Comfortable using performance insights to guide strategy—flexible, analytical, and creatively driven.
• Ability to thrive in a fast-paced, creative environment and manage multiple priorities.