Social Media Producer (Video)

Opportunity ID

600

Location IWM London Career Level C Salary £32,000 to £34,000 per annum Hours 36 hours net per week Department Digital Transformation Position type Permanent Job Summary

IWM has recently created and committed to carrying out a new Digital Content Strategy (DCS) with ambitious targets around user experience, audience development and financial sustainability. This includes plans to build on IWMs recent success on social media to deliver larger audience sizes and cover new topic areas targeting different audiences.

As Social Media Producer (Video) you will be part of the Social Media Team, working closely with the wider Digital Content Team and teams across IWM. You will be responsible for producing engaging short-form video content tailored for IWMs social media channels, showcasing the dynamic experiences IWM offers to its visitors, as well as the changing faces of IWM sites. The role will require you to lead on planning, filming, editing, presenting and posting high quality video content, helping to shape channel strategies for TikTok and Instagram.

The role will require you to track the performance of content to help us better understand audience engagement, identifying trends and making data-driven recommendations to optimise future content.

The role will be based at IWM London for a minimum of 1-day per week, with travel to and liaison with other IWM branches expected.

Your Duties Will Include

Content Creation

• Plan, film and edit short-form video content for IWMs social media channels, including, but not limited to, capturing in-branch activities, events, and behind-the-scenes moments, with a focus on TikTok and Instagram. Your content will provide an engaging visual narrative of our in-branch events and activities, effectively showcasing the dynamic experiences IWM offers to its visitors. This content will be aligned with our digital strategy and tailored to resonate with IWMs key target audiences.
• Collaborate closely with key stakeholders across the exhibitions, collections, customer experience, learning and engagement, and commercial teams within IWM to develop a short-form video content plan that supports and leverages IWMs public programme, ensuring the integration of a digital dimension from the outset in all activities.
  
  

Content Management

• Manage the scheduling and publication of video content across IWM's social media platforms, ensuring timely and strategic distribution which maximises audience engagement and reach.
• Monitor the performance of published video content using analytics and key metrics to evaluate audience engagement and reach. Use these insights to optimise future content, ensuring continuous improvement and alignment with IWMs digital strategy and audience growth goals.
  
  

Team Support

• Be an ambassador for Digital Engagements work throughout IWM, from senior management to teams in other areas of the organisation and encourage close collaboration between departments.
• Coordinate work with other teams with a digital remit, including Marketing, Communications, Commercial and Public Engagement, to promote sharing of resources and assets.
• Act as a point of contact between the Digital Engagement team and IWM at large, maintaining and advising on standards of quality required for website publication and maintenance.
• Work closely with other team members to ensure content is published in line with project deadlines and commitments.
  
  

For a full list of duties and the person specification (which your application will be marked against) please view the Job Description.

Application closing date

September 15th 2025, 9:00 AM

Interview Details

Interviews for this post are planned for the week commencing 22nd September.

Benefits

The benefits listed below are discretionary and IWM reserves the right, with due notice, to vary or withdraw them at any time. All such benefits apply during the course of your employment only.

• Annual Leave: You'll have 25 days of annual leave, with public holidays on top. After 3 years, this increases to 27 days and after 5 years, youll get 30 days
• Company Group Pension Plan: Our commitment to your financial well-being includes competitive employer contributions to your pension starting at 7% to a maximum of 12%.
• Enhanced Maternity and Paternity Benefits: Celebrate lifes milestones with confidence, knowing that our policies support growing families.
• IWM4me: Tailor your benefits to your unique needs through IWM4me. Access health, protection, and lifestyle benefits at corporate rates, ensuring your holistic well-being.
• Free Sanitary Products: We prioritise your comfort by providing free sanitary products across all our sites.
• Retail Discounts: 25% off IWM Cafes, 20% discount in on-site shops, Benefits hub offering retail discounts to several high street shops (via our EAP provider) and MyActive discounts for health and wellbeing based retail discounts (via IWM4me)
• Free Entry to IWM Air Shows: Witness the thrill of vintage aircraft at our air shows.
• Free Entry to Partner Museums & Galleries: Immerse yourself in art, history, and culture through our reciprocal arrangements with other institutions.
• In-House Training Programmes: Fuel your intellectual curiosity and professional growth through our comprehensive training initiatives.
• Season Ticket Loan Scheme: Simplify your daily commute with our interest-free loan program.
• Cycle 2 Work & Cycle Hire : Promote well-being and environmental consciousness by cycling to work.
• Eye Tests: Money back up to £80 for an eye test and a new pair of glasses.
• Employee Assistance Programme: Access confidential support for personal or work-related challenges.
• Benenden Healthcare & Dental Insurance: Prioritise your health with access to quality healthcare services (subject to terms and conditions).
• Civil Service Sports Club Membership: Opportunity to join and enjoy additional discounts and perks as part of a vibrant community.
• Staff Events and Networks: Join fellow colleagues in social gatherings and events, fostering camaraderie and shared experiences.
  
  

and more!

Ready to embark on this exciting journey with us? Apply now and become part of IWM!

Disclosure and Barring Service Check

Role

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. This role is subject to:

A basic check, which shows unspent convictions and conditional cautions.

Equal Opportunities and Flexible Working

IWM is committed to a policy of Equal Opportunities.

We miss out when people feel IWM isn't for them, and are committed to removing and reducing barriers to make IWM open to everyone.

Our Access and Inclusion strategy has been developed to promote openness, equal opportunities to access, inclusivity and encourage diversity in everything that we do, from employment practices, the services we provide to our visitors to the facilities we make available to public.

At IWM we seek to address the need for greater diversity within our workforce as well as the wider museum and heritage sector. In all our practices we embrace diversity and promote equality of opportunity and we welcome applications from suitable candidates of all backgrounds.

We value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruitment contact, as we are open to discussing agile working opportunities during the hiring process.

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