Software Sales Executive

CompanyUnilink

LocationUnited Kingdom

Posted At1/22/2026

UK Visa Sponsorship Analytics

Occupation Type

Business sales executives

Occupation Code Skill LevelMedium Skilled

Sponsorship Salary Threshold

£41,700 (£21.38 per hour)

Standard minimum applies

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Description

About Unilink

Unilink Software Ltd is a leading provider of innovative software solutions, specialising in mission-critical systems for justice, public sector, and complex enterprise environments. We work closely with our customers to deliver secure, scalable, and impactful technology that improves outcomes and efficiency.

Role Overview

We are seeking an experienced and motivated Software Sales Executive to drive new business growth and expand existing customer relationships. This role is ideal for someone who thrives in consultative B2B sales, understands complex software solutions, and enjoys working with senior stakeholders across public and private sector organisations.

You will be responsible for managing the full sales lifecycle—from prospecting and discovery through to proposal, negotiation, and close—while working closely with product, delivery, and marketing teams.

Key Responsibilities

Identify, qualify, and pursue new business opportunities aligned with Unilink’s software portfolio
Build and maintain strong relationships with key decision-makers and influencers
Conduct needs analysis and present tailored software solutions to customers

Manage the full sales cycle, including pipeline management, forecasting, and reporting

Prepare and deliver proposals, tenders, and commercial responses (including public sector bids where applicable)

Negotiate contracts and pricing in line with company objectives

Collaborate with internal teams to ensure smooth handover from sales to delivery

Maintain accurate CRM records and provide regular sales updates

Stay informed about market trends, competitors, and customer needs

Skills & Experience

Essential:

Proven experience in B2B software sales (SaaS and/or enterprise software)
Strong track record of meeting or exceeding sales targets
Excellent communication, presentation, and negotiation skills
Ability to understand and articulate complex technical solutions in business terms
Experience managing long or complex sales cycles

Desirable:

Experience selling into the public sector, justice, or regulated environments
Familiarity with tendering frameworks (e.g. G-Cloud, Crown Commercial Service)
CRM experience (e.g. Salesforce, HubSpot, Dynamics)

Understanding of software delivery models and implementation processes

Personal Attributes

Results-driven and commercially minded
Confident, professional, and credible with senior stakeholders
Highly organised with strong attention to detail
Self-motivated and comfortable working independently
Collaborative team player with a customer-first mindset