Description
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
About This Role
Audible is looking for a Specialist, Global Media Center, supporting 11+ marketplaces and 4 regions. This role will report into the Sr Director Global Media Strategist and optimize our media operations as well as strategic functions across all marketplaces. The person will support developing operational efficiency to drive business growth on a global scale and collaborate with internal teams to ensure cohesive and effective media initiatives. The role will also be working cross functionally to advance go to market approaches and ultimately drive value to the business.
This role will support/manage key workstreams that help enable growth outside of spending media dollars across Performance media channels. This includes Performance Creative optimizations (Paid/ Organic), Landing page testing prioritization, Paid Social Operations (i.e. defining new opportunities with Social platforms), as well as SmartE functional framework incl. HVA’s. The role will additionally be expected to support adhoc strategic initiatives globally.
This role is open on a 12-month contract.
About You
You'll have a strong background in managing digital performance channels, ideally with exposure to project management. You'll have the ability to challenge performance marketing plans at a granular level (including but not limited to user journeys, spend allocations, creative and targeting strategies) as well analyzing the broader acquisition strategy to understand interrelationships between channels, workflows, conversion paths and propose optimizations to drive incremental growth from media investment. You'll partner closely with the media agency, internal business insights teams, finance, growth marketing, and key business partners (i.e. Meta) developing testing and prioritization roadmaps.
As a Specialist, Global Media Center, you will...
- Support Global Paid Social Operations across all four regions, incl. best practices in terms of tools, creative & account set-up, enable faster implementation of incrementality and Optimization learnings, open up new partner opportunities
- Coordinate creative opportunities across key partners, i.e. organic to paid in Social to capitalize on synergies. This role will centralize across performance tactics to enable growth partnering closely with the creative org
- Identify areas for improvement within the Paid Media Performance teams on existing landing pages to develop and prioritize testing strategies for conversion optimization
- Explore opportunities across media channels and centralize /prioritize into Audible Acquisition team to streamline focus and step change growth
- Coordinate efforts of global SMARTe testing roadmap in conjunction with VINCI and Media functional teams to ensure maximization of incrementality
- Support collaboration with brand, technical, business, data science and design teams within Audible, as well as building relationships with external stakeholders and agencies for access to beta/alpha programs, insights, different ways to scale the business
- Continuously support a mid- and long-term agenda to support the overall company and specifically acquisition marketing strategy. This includes various as needed support within the Global Media Center
- Drive best-practice exchange and support for new marketplaces
About Audible
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Basic Qualifications
- Bachelor's degree
- Speak, write, and read fluently in English
- Experience in Performance Marketing with proven track record in a performance-oriented and data-driven eCommerce business
- Experience with Campaign management (Google, Meta, Snapchat, TikTok etc)
- Experience in Excel
Preferred Qualifications
- Demonstrated ability to independently set up marketing activities and optimize processes
- Experience with Project Management
- Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in fast-paced environment
- Demonstrated analytical skills: bias towards decision making based on data
- Experience with analysis tools for web (Google Analytics, Adobe Analytics, Sprinklr)
- Self-management skills; ability to manage multiple priorities simultaneously
- Affinity for internet and mobile technology
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Company - Audible Limited (UK) - B14
Job ID: A3029824
