Canada Goose

Sr. Director, PR & Partnerships

Location
London, England, United Kingdom
Posted At
10/16/2024
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Description
Location:

London

Address

17 St Anne's Court London, London, City of W1F 0BQ United Kingdom

Job Title

Sr. Director, PR & Partnerships

Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.

Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.

Position Overview

We are looking for a dynamic and experienced Sr. Director of PR and Partnerships to lead our global consumer public relations strategy and build impactful partnerships that elevate the brand. In this role, you will be responsible for enhancing our brand visibility, driving engagement, and cultivating relationships with critical press outlets, global talent and people of influence, as well as key industry leaders.

What You’ll Do

  • Strategy Development: Create and implement a comprehensive global Consumer PR strategy aligned with the Company’s immediate and future goals, focusing on brand positioning, positive coverage in key titles, and reputation management.
  • Press Strategy: Bring critical relationships with top global fashion press to secure key titles and editorial features for the brand. Work with global agency partners to strengthen the strategic approach and secure relevant coverage.
  • Talent and Partnership Building: Bring strong relationships with key talent agents and agencies to help Canada Goose establish authentic partnerships with relevant global talent and people of influence.
  • Campaign Management: Oversee the planning and execution of integrated earned campaigns, ensuring they are innovative, effective, and reflect the luxury positioning of our brand.
  • Cross-functional Collaboration: Work with leadership across marketing, creative and commercial to develop compelling press materials, inform partnership deals and amplify talent contracts across channels and regions.
  • Crisis Management: Support the management of crisis communication strategies to protect and enhance the brand’s reputation, as needed, in partnership with Corporate Communications and Public Affairs
  • Analytics and Reporting: Monitor and analyze PR campaign performance, providing insights and recommendations for continuous improvement.
  • Team Leadership: Lead and mentor a team of PR professionals, fostering a culture of creativity and excellence.

Let's Talk About You

  • 10+ years of experience in public relations, with a focus on luxury brands or the fashion industry.
  • Proven track record of successful PR campaigns and ability to secure partnership contracts that are effective and valuable across the organization.
  • Proactive and decisive.
  • Strong network of media contacts and relationships within the luxury fashion sector, especially among talent agents and agencies
  • Exceptional written and verbal communication skills.
  • Skilled at cross-functional leadership, establishing healthy and productive internal relationships and ability to think beyond your channel to identify opportunities in other channels.
  • Strategic thinker with the ability to analyze trends and make data-driven decisions to improve programming.

What’s in it For You?

  • A company built on Canadian roots and heritage
  • Your work is recognized with a comprehensive and competitive Total Rewards Program
  • Opportunities for career growth through numerous internal and external programs
  • Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards
  • Be a part of CG Gives. Donation matching and paid volunteer time to help the organizations you care about
  • Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
  • Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.

Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.

There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.
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