About The Company
About Cleo
At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.
Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
About The Role
At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.
Cleo is a rare success story: a profitable, fast-growing unicorn with over $250 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.
If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.
Follow us on LinkedIn to keep up to date with new product features and insights from the team.
What You’ll Be Doing
If you’re a customer-obsessed, storytelling-driven Product Marketing Manager, this is your opportunity to drive real impact and elevate a high-growth, AI-powered product.
You’ll be a generalist Sr. PMM for Cleo’s rapidly evolving product experiences, touching AI, new ventures, and international expansion
.
We are seeking candidates on the US East Coast or based in London. As Cleo’s market is the US, experience of the American market is required.
Within This Scope, You Will
🚀 Lead Bold and insightful product GTM
- Own end-to-end go-to-market for AI-driven features, from early-stage concepting to scaled growth and maturity.
- Develop clear, compelling messaging and positioning that connects with our audience emotionally and functionally - rooted in insight and differentiated by brand.
- Design and execute channel strategies and large-scale launch tactics from scratch, whether it’s a major new feature rollout or a market-defining innovation.
- Apply best-in-class GTM principles across lifecycle, performance, brand, in-app, and owned content channels, ensuring strategic consistency while tailoring for impact.
- Collaborate closely with product, growth, and creative to drive coordinated execution that resonates across the full customer journey.
🤝 Drive complex cross-functional workstreams
- Orchestrate multiple squads across product, engineering, research, creative, CRM, performance marketing, and commercial.
- Act as the connective tissue across teams - driving clarity, unlocking progress, and pushing work through the last 10%.
- Influence at all levels of the organization, from PMs and designers to senior leadership.
💡 Champion breakthrough creative & content
- Write excellent strategy and creative briefs that help cross-functional partners do their best work - clear, inspiring, and insight-driven.
- Collaborate with our Creative Studio to craft high-impact educational and storytelling assets—from in-app flows to videos and launch moments.
- Develop educational, engaging, and bold content that explains complex features in simple, human terms.
- Write and co-create everything from positioning frameworks to user-facing copy that inspires action.
🔍 Elevate user insight and competitive intelligence
- Deeply understand our US-based audience’s money habits, needs, and behaviors, especially across savings, habit-building, and new bet spaces.
- Lead market research, whitespace exploration, and competitive analysis to fuel product strategy and differentiation.
- Be the go-to expert on where we win, where we don't, and why.
📈 Grow the product and prove the impact
- Use data and experimentation to identify what’s working, what’s not, and where the next opportunity lies.
- Partner with lifecycle and performance marketing teams to drive adoption, engagement, and long-term retention.
- Define campaign KPIs and measurement frameworks to track effectiveness and incremental growth.
About You
- 6+ years of product marketing experience in fast-paced, high-growth B2C tech environments.
- A natural storyteller and strategic thinker, able to craft compelling narratives that bring complex AI-driven products to life - and make people care.
- Demonstrated experience launching and scaling products from 0→1, with strong instincts for what resonates with users.
- A creative spark and bold thinking. You don’t just execute GTM playbooks, you reimagine them. You see problems from unexpected angles and turn constraints into inspiration.
- Demonstrated success driving cross-functional alignment between Product, Marketing, and Engineering.
- Highly data-literate, using both qualitative and quantitative insights to inform strategy.
- Customer-obsessed, curious, and unafraid to challenge assumptions.
- Understanding of or exposure to the US consumer market is required.
- Fintech or AI product experience is a strong plus.
- Expanding into new markets a strong plus.
- Comfortable operating in ambiguity and driven by impact.
Breakdown Of Our Interview Process
- 30 minute initial call with the Talent team to assess your suitability for the role.
- 30 minute problem solving case that will delve into your commercial mindset & analytical ability.
- 45 minute conversational deep-dive with our Product Marketing Director.
- Take home task - reviewed by our Product Marketing Director
- A bar raiser interview to delve into your experience & career history.
What You Get For All Your Hard Work
- A competitive compensation package (base + equity) with bi-annual reviews, aligned to our bi-annual OKR planning cycles. You can view our public progression framework and salary bandings here: https://cleo-ai.progressionapp.com/. This position is an L4 in our progression framework and, depending on experience, we can pay up to
- Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
- A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.
- Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work
- Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.
- Other benefits;
- Company-wide performance reviews every 6 months
- Generous pay increases for high-performing team members
- Equity top-ups for team members getting promoted
- 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
- 6% employer-matched pension in the UK
- Private Medical Insurance via Vitality, dental cover, and life assurance
- Enhanced parental leave
- 1 month paid sabbatical after 4 years at Cleo
- Regular socials and activities, online and in-person
- We'll pay for your OpenAI subscription
- Online mental health support via Spill
- Workplace Nursery Scheme
- And many more!
We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.
If there’s anything we can do to accommodate your specific situation, please let us know.
UK App access: The Cleo app is no longer downloadable in the UK (but only until next year). If you’re an existing user, you’ll still have access to the app. But some features won’t be available (just for a little while). Why? 99% of our users are based in the US – where financial health is often overlooked. We’ve decided to shift our focus to where we can provide the most value and make the greatest impact for users who need it most. Then we’ll be able to apply what we learn to better support our UK users in the future.
By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with CLEO. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with CLEO may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with CLEO's Candidate Privacy Notice 
