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Description
SOCIAL DIRECTOR - JLR
Accenture Song is the world’s biggest digital agency We help the world’s leading organisations create and deliver the best customer experiences on the planet Home to droga5, Karmarama, and a network of a leading, award-winning creative agencies worldwide, we are a diverse team of creative problem-solvers at the forefront of modern communication
Accenture Song is a new kind of partner for a new kind of client. We are designed from the ground up to empower clients to own Experience from start to finish. We believe that a great idea can transform an Experience, and a great Experience can transform lives. We are committed to helping design, build and communicate Experiences that make peoples’ lives better, more productive, and more meaningful.
ROLE OVERVIEW:
We are looking for a Social Director on our JLR Global Account to manage the social experience for one of the four iconic brands. You will own the strategic and tactical leadership of social client relationships as well as being responsible for identifying and nurturing opportunities for the brand growth.
Reporting into the Global Head of Social and Brand Business Director, you will act as the main client social media contact for your brand, and work within a larger social and integrated team across strategy, creative, platform management, analytics and more. Your role is to establish a thorough understanding of the clients’ needs and wants, acting as an expert social advisor to clients and lead these goals internally, ensuring that client objectives are met. You will also arrange briefing sessions, support the Operations and Production teams in project finances, and play an active role in managing, and mentoring junior members.
RESPONSIBILITIES:
Client & Partner Relationship
Build strong, trusting relationships with key stakeholders, operating as a strategic advisor and support to the Client Partner
Collaborate with partners and external agencies of the development of social programmes
Own the prioritisation and delivery of client scoped requests against available team capacity
Act as bridge between brand and social teams
Brand Social Experience
Act as a Brand Guardian, immersing yourself across the brand world, brand plan, products and competitive landscape, and be able to advise on industry trends within the space
Own the brand social planning process to align strategy, content, resources and measurement for the social programme and channel experience
Oversee platform and community management to absolutely ensure quality, community building and brand/strategic alignment
Stay on top of programme and channel performance, working collaboratively with the social analytics team
Brand Social Creative
Clearly communicate and lead the creative brief process, ensuring the Client Partner’s voice is not lost, but the creative boundaries are still pushed
Establish an excellent “eye” for social creative output, recognising strong creative work and when work could be improved
Oversee an Account Manager and work collaboratively with production/project management to ensure creative work is progressed through the delivery process and completed: on time, on brief and on budget
Manage the creative review process internally and externally
Team Leadership & Collaboration
Manage an account manager, as well as allocating and overseeing cross-brand resources to complete projects and always-on programmes
Collaborate on the development and delivery of integrated campaigns across the larger team, working director with account leadership
Work closely with the brand Business Director to algin on brand planning, objectives, creative output, performance and forecasting
CANDIDATE SPECIFICATION
EXPERIENCE /SKILLS:
QUALIFICATION
Marketing degree or similar, with relevant working experience.
Length Of Experience
6+ years of experience of content creation, managing social media programmes and communities for brands.
WORKING BACKGROUND
Demonstrated experience as a client lead for complicated social media programmes across organic and paid
Experience
Passionate about social media with expert-level familiarity with established and emerging social platforms
Understanding of cross-channel marketing strategy and planning
Proven experience in creative and content production management
Experience working with luxury brands preferred
Exceptional communication skills, both verbal and written, with proven history of client management including
senior stakeholders
Strong knowledge and experience with social management, analytics and listening platforms. Sprinklr
knowledge preferred
Must have excellent emotional intelligence
Additional Requirements
OFFICE POLICY/ ONSITE REQUIREMENTS
WFH is permitted for 2 days of the week. Team is on our office at White Collar Factory, Old Street Tuesday-
Thursday
You will be
