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Company Description
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
At LinkedIn we believe that marketing is what accelerates business growth and that nearly all the levers of business growth are driven by marketing. Because of this, we are passionate about helping marketers unlock growth for their companies and seeing them thrive. We work with our customers to empower them to make more effective marketing and business decisions with insights leveraging one of the richest proprietary data sets in the world.
Join us in advancing our vision to create economic opportunity for every member of the global workforce by helping organizations thrive and grow through marketing excellence. The LinkedIn Marketing Solutions (LMS) Measurement Analytics Partner (MAP) team is seeking a dynamic, visionary Strategic Measurement Consultant with a strong technical background and proven expertise in marketing analytics and measurement innovations to join our global team of marketing measurement and insights experts. This team is responsible for developing and scaling leading-edge marketing measurement and insights solutions to support our LMS sales teams with deepening strategic relationships with our customers and driving commercial outcomes powered by the experiences of LinkedIn’s 1B+ members spanning over 200 countries and territories.
As a Strategic Measurement Consultant, you’ll be at the forefront of driving measurement excellence for our clients and agency partners. Partnering across sales, product, and marketing, you will lead the adoption of advanced analytics and measurement strategies, harnessing industry-leading data to unlock actionable insights and maximize advertising impact across digital platforms.
Key Responsibilities:
- Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance.
- Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships.
- Design and execute empirical research, A/B tests, incrementality and attribution studies, and clean room solutions to optimize campaign performance.
- Synthesize and communicate complex research and analytics, distilling insights for both technical and non-technical senior stakeholders.
- Collaborate with and advise senior cross-functional partners to identify innovation opportunities including, but not limited to new product features, measurement capabilities, and go-to-market strategies.
- Cultivate and share measurement best practices across teams, clients, and global partners.
- Champion a culture of experimentation, analytical rigor, and continuous improvement in measurement approaches.
- Drive thought leadership on the future of B2B measurement working with relevant industry bodies
Qualifications
Basic Qualifications
- 10+ years’ experience in analytics, marketing science, measurement, or consulting, with direct client-facing leadership.
- Bachelor's or Master’s in a quantitative or analytical field (e.g., Statistics, Data Science, Economics, Engineering, Mathematics or related analytic field).
- 5+ years' experience using python, SQL or similar querying language
- 5+ years' experience in a consultative or advisory role
Preferred Qualifications
- Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design.
- Strong data acumen with experience working with large-scale datasets, advanced analytics tools and/or digital AdTech ecosystems.
- Proven ability to influence executive stakeholders and translate complex analytics into actionable strategy.
- Experience driving change through adoption of innovative measurement products and methods at scale.
- Excellent communication skills, adept at making measurement engaging, accessible, and actionable for diverse audiences; measurement storytelling.
- Experience in B2B marketing analytics and marketing intelligence, or B2B consulting
- Experience with LLM, Gen-AI techniques
- Experience with CRM platform technology and data structures
- Experience working directly with engineering and technical teams
Suggested Skills
- Stakeholder Management
- SQL
- Consulting
Additional Information
Global Data Privacy Notice for Job Candidates
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.
