Strategy Director

Job Overview

We are seeking a Content Strategy Director with substantial interest and experience in creator and influencer marketing and devising innovative content plans that exceed client expectations and introduce them to new ways of winning in the market.

You will work closely with some very exciting and well-know brands selling them on fresh approaches to content, and providing dedicated strategic leadership outside of standard response-to-briefs (RTBs). You’ll be a dynamic, creative problem-solver who can make new connections and bring a fresh perspective to every project.

We are looking for someone who is collaborative yet independent and proactive. We want a strategic leader who can attend client kick-offs, advise on project scope, and help close the learning loop on campaign performance. If you have a proven track record of coaching others, shaping strategic frameworks, detailed experience and interest in creator/influencer marketing strategy and contributing to agency thought leadership, we encourage you to apply. We are a team that values open, confident, and collaborative individuals.

Responsibilities

• Devise Strategy: Create content strategies for client briefs that push the boundaries of creator-led advertising.
• Articulate Truths: Identify human truths with a creator lens to build innovative creative concepts for clients.
• Write Briefs: Produce inspiring creative briefs that provide clear direction and leverage human insights in the creator space.
• Provide Leadership: Offer dedicated strategic leadership to key clients, providing proactive recommendations and running inspiration sessions.
• Attend Kick-offs: Advise on the scope of briefs, required timelines, and suitable BDB products and services.
• Lead Learning: Help close the learning loop on campaign performance to understand what worked, why, and what to do differently next time.
• Shape Processes: Contribute to shaping and rolling out strategic frameworks and processes that differentiate the agency’s perspective.
• Contribute to Thought Leadership: Participate in agency thought leadership through articles, posts, events, and sharing new perspectives with clients.

Skills & Attributes

• Proven Experience: Significant experience in devising and executing content strategies including creator-led strategies that meet client objectives and introduce new, practical approaches.
• Briefing Expertise: Proven expertise in writing clear, inspiring creative briefs that leverage human insights.
• Effective Body of Work: A portfolio that demonstrates the ability to inspire, challenge, and make creative leaps.
• Problem-Solving: A dynamic and proven creative problem-solver who connects dots in unexpected ways.
• Collaborative: Proactive and comfortable sharing thoughts to build on ideas.
• Coaching: Established expertise in coaching others and providing guidance to improve work quality.
• Communication: Excellent communication and interpersonal skills.

About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creator agency, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management. Founded in 2014, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands - including Heineken, King, Nintendo, PepsiCo and L’Oréal - connecting them with more than 10,000 vetted content creators.

BDB client campaigns have been awarded at the Cannes Lions, Influencer Marketing Awards, Webby Awards, Shortys, The Drum Awards and Adweek.

Our Culture

Our mission is to redefine advertising by reflecting culture through the voices of creators, where creativity is democratized, and technology is the driving force behind impact. We champion equity and inclusion, and believe that diversity sparks creativity, problem-solving, and well-being. Along with fostering these values, BDB is committed to being the most innovative creator marketing agency in the world through initiatives like FiveTwoNine and Muse.

Our Values

We believe one of the biggest issues advertising agencies face is reputational. Our vision is to change that by setting a new standard of advertising with a greater social purpose, where creativity is democratised, and technology drives efficiency and effectiveness.

Billion Dollar Boy has identified industry problems and potential solutions, leading to a set of Future Behaviours

• Work with brands, but on behalf of people - Brands are clients, but agencies must prioritise people’s interests, educating brands on consumer importance and acting on behalf of the people.
• Seek out less heard voices, act upon what they tell you - Diverse opinions and perspectives improve work and the world. Agencies must actively listen to and act on a broad range of voices.
• Be fair to everyone, then you’ll have nothing to hide - Agencies should ensure objective and transparent reward structures to promote equality.
• Treat your clients like friends and employees like best friends - Clients provide opportunities, but employees turn them into work. Agencies must prioritise employees' wellbeing.
• Solve problems with a curious mind - Creativity involves original ideas. Agencies should explore unproven solutions and take risks for better outcomes, even if things aren’t broken.
• Empower employees with a framework for freedom - Provide supportive structures without restrictions, allowing employees to make decisions and control their career progression within clear business parameters.

Equal Opportunities

We encourage employees to be open and confident and appreciate that every member of the team makes a vital difference.

Billion Dollar Boy embraces equality, diversity and inclusion and will seek to promote these benefits in all of our business activities.

When recruiting new employees or when affording our current employees with opportunities for promotion, it means that we will:

• Recruit, develop and retain the most talented people, regardless of their background and make best use of their talents;
• Not discriminate unlawfully against any person;
• Select the best person for the job in terms of qualifications and abilities.
• This sets out our approach to equal opportunities and the avoidance of discrimination at work.
• A part of what we offer at BDB is a considerate suite of competitive benefits, which will be discussed with you throughout the interview process

Our Perks

• 25 days annual leave
• x1 additional day of annual leave per year of service up to a max. of 5
• x5 days additional annual leave granted each third year of service – to be taken in that year

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