Strategy Executive

Job Title: Strategy Executive (Beauty Clients)

Location: London

Working Model: Hybrid

Salary: £27,060.00 - £29,000.00 (depending on experience)

About The Goat Agency:

Goat is part of WPP Media (formerly GroupM), the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social media to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.

As part of our team, you'll collaborate with 600+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement and conversions.

About The Opportunity:

This role will suit candidates who are creative thinkers, possess strong writing skills, and have the ability to visualise and clearly communicate ideas. It is ideal for those with a genuine interest in beauty, and who are highly engaged with the world of social media and influencers.

Key Responsibilities:

• Developing influencer and social media strategies for our beauty clients
• Researching and applying insights, data and statistics to support creative concepts and strategic recommendations
• Brainstorming creative ideas for influencer & social media campaign activations
• Writing pitch-winning presentations, both collaboratively and independently
• Attending and contributing to internal strategy briefings and brainstorming sessions
• Participating in client meetings and pitches
• Reviewing presentations and proposals in detail to identify and correct grammatical, factual, and design errors.
• Staying informed on the latest developments in social media, including emerging trends, key influencers, platform updates and the wider creative advertising landscape.

Role Requirements:

• Strong interest and knowledge of the beauty industry, including emerging trends, niche communities, and key players across social platforms
• Awareness of how beauty brands engage with audiences through influencer marketing and content strategies
• Deep understanding of social media platforms (e.g., Instagram, TikTok, YouTube) and their role in influencer marketing.
• Knowledge of content formats, platform algorithms, and best practices for engaging beauty audiences
• Strong written and verbal communication skills
• Ability to communicate and present ideas clearly to clients and other stakeholders
• An eye for design, or some previous design experience, is beneficial.
• Any previous experience in a client-facing role is advantageous but not essential.
• Generally tech-savvy (Mac OS).
• Proficient in PowerPoint / Google Slides (essential).
• Basic experience with Adobe Photoshop (advantageous).
• Basic proficiency in Excel / Google Sheets (advantageous).

Company Culture and Benefits:

• Regular social events and ongoing clubs
• Provided MacBook laptop to work from
• Flexi-hours
• Hybrid Working
• £200 grant to make your working from home set up comfortable once you’ve passed probation
• Health and wellbeing allowance once you’ve passed probation
• Health Insurance after you’ve passed probation
• Life Insurance Policy
• 25 Days Holiday plus bank holidays, accruing up to 30 days based on length of service
• Birthday & Work Anniversary Days Off
• Length of Service Gifts
• In-Office Benefits such as beauty treatments & yoga
• Flexible Bank Holidays
• Volunteering Days
• Free Flu Jabs

Plus many more!