Surgical Equipment Manager North

United Kingdom

7/16/2025

Purpose

As a Surgical Equipment Manager, you will be responsible for developing and maintaining a sales territory by promoting BVI’s full capital equipment portfolio to ophthalmic surgeons and other key stakeholders. Your focus will be on building strong relationships, driving sales, and delivering value-based solutions across hospitals, ambulatory surgery centers, and private ophthalmic clinics. The role requires close cross-functional collaboration with internal partners to ensure customer satisfaction and maximize business impact.

Key Responsibilities

• Build and maintain strong relationships with customers by identifying unmet needs and offering BVI’s portfolio as a consultative, value-based solution.
• Conduct impactful presentations and product demonstrations, both in operating rooms and via digital platforms, to educate and engage stakeholders.
• Confidently sell capital equipment and consumables, securing new business and growing existing accounts.
• Facilitate surgical evaluations of products, providing support on technique and instrument selection in collaboration with surgeons.
• Prospect new accounts through cold calling, clinic visits, and leveraging market insights to meet and exceed sales targets.
• Utilize CRM data and field observations to understand market trends, monitor competition, and inform strategic decisions.
• Support the installed base by ensuring equipment performance and customer compliance with purchase agreements.
• Lead the sales process collaboratively from lead generation to post-sale support, partnering with sales peers, technical service, and clinical application teams.
• Provide sales management with key data and metrics to support the development of commercial offers and financing programs.
• Work with the Clinical Application team to promote best practices for clinical success and address any issues related to product adoption.
• Manage the vitreoretinal (VR) consumables portfolio associated with BVI’s surgical equipment.
  
  

Qualification

• Experience in capital equipment and/or medical device sales, preferably within ophthalmology or a surgical environment
• Excellent communication skills, both written and verbal — able to convey complex sales messages clearly across stakeholders (surgeons, office and surgical staff)
• Strong pre-call planning and territory management skills
• Proficient in MS Office and experienced with Customer Relationship Management (CRM) software
• Able to analyze sales data to make informed decisions on strategy and engagement
• Demonstrated ability to resolve complex issues with a high level of initiative
• Willingness to travel frequently within the territory
• Fluency in English (additional language skills are a plus depending on the region)
  
  

Company

BVI® is refocusing the future of vision.

As one of the fastest-growing, diversified surgical ophthalmic businesses in the world, our purpose-built portfolio of trusted brands includes: Beaver® (Knives and Blades), Visitec® (Cannulas), Malosa® (Single-Use Instruments), Vitreq® (Vitreoretinal Surgical Products) and PhysIOL® (Premium IOLs), and spans more than 90 countries.

We’ve set our sights on touching the lives of millions of patients affected by conditions such as cataracts, refractive error, glaucoma, retinal disease, and dry eye. Unburdened by legacy or bureaucracy, we have developed our strategy around a simple concept – taking pride in delivering innovative solutions for our physicians and patients, based on their needs. We trust and empower our associates to make decisions and solve problems because collaboration drives us. Valuing agility, simplicity, and transparency, we stay committed to listening to our customers, delivering for our patients, and keeping the future in focus.

Learn more at www.bvimedical.com