Symbols Key Account Manager

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

British American Tobacco United Kingdom has an exciting opportunity for a Symbols Key Account Manager in London (Chiswick)

As a Symbols Key Account Manager, you will play a pivotal role in driving commercial growth and building strong, collaborative relationships within the Symbols trade sector. We’re looking for a dynamic, customer-focused professional who can manage key accounts, understand customer needs, and deliver strategic initiatives that support our commercial objectives.

Working closely with the Symbols Manager, you’ll identify new opportunities, shape effective ways of working with major symbol groups and their buyers, and ensure seamless Field Force execution across both Independent and Organised retail. This role offers the chance to make a real impact across a wide and diverse retail landscape.

Your key responsibilities will include:

• Build and maintain strong relationships with Symbol trade partners, understanding their business goals, challenges, and long-term priorities.
• Act as the primary point of contact, addressing queries promptly and ensuring outstanding client satisfaction.
• Manage assigned accounts end-to-end, including budget tracking, forecasting, and ensuring optimal use of financial resources allocated to the Symbol channel.
• Hold regular account performance reviews and continuously refine the contact strategy to deliver objectives and maximise commercial effectiveness.
• Execute sales strategies to achieve revenue targets within the Symbols channel.
• Identify opportunities for upselling, cross-selling, and expanding product or service offerings.
• Deliver against agreed indicators, including Availability, Visibility, Dialogue, Activation, Market Share and Volume targets for assigned accounts.
• Conduct needs assessments to tailor solutions that meet both customer requirements and BAT commercial priorities.
• Stay up to date with industry trends, market dynamics, and competitor activity within the Symbol sector.
• Use market insights to refine strategy and identify new business opportunities.
• Work closely with internal teams—including Sales Support, Marketing, and Product Development—to ensure seamless execution and a consistent, high-quality customer experience.

What are we looking for?

• Previous experience in Account or Category Management
• Ability to operate effectively in a challenging commercial environment with a reducing account base, balancing customer demands with the commercial objectives of the business
• Strong capability to live and drive the Company Vision & strategy
• Ability to set ambitious targets for self, team members, and customers
• Good knowledge of Brand and Trade Marketing, with an understanding of customer strategy, structure, KPIs, and potential
• High communication and negotiation skills, with the ability to develop innovative solutions in response to market conditions
• Strong understanding of consumer behaviour and the UK Retail landscape, including the role of accounts within the wider marketplace
• Deep understanding of retail channels and account roles across the market
• Strong analytical skills and general commercial awareness
• Full driving license
• University degree preferred

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.

At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives.

We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture.

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.

We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.

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