Territory Sales Manager - EMEA

Level: 4*

Salary band: £65,000 - £85,000 base + commission

Location: London, UK - Office / Customer Facing

At Automata, we're on a mission to transform how scientists work by making automation accessible to every lab in the world. We believe that by giving labs the power to automate, we can unlock discoveries that will shape the future of life sciences—from diagnostics and drug discovery to synthetic biology.

But we’re more than just a company disrupting the industry—we're a team of innovators, problem-solvers, and creators passionate about empowering scientists. Our LINQ platform combines hardware and software to streamline workflows, making lab automation fast, flexible, and affordable. This means our customers can focus on groundbreaking research, while we take care of the rest.

Why Work at Automata?

• Impact: Your work will directly contribute to advancements in science and medicine, supporting labs around the globe as they push boundaries in research and innovation.
• Innovation: You’ll be part of a team solving complex problems (seriously, no one else has figured out how to do this yet), using cutting-edge technology (we have robots).
• Growth: We invest in our people. Whether through hands-on experience, professional development, or collaborative projects, you’ll grow both professionally and personally.
• Community: Join a diverse, passionate team that values collaboration (golf on a Thursday, Soccer once a month, movie nights whenever we fancy it).

A Territory Sales Manager is a sales role focused on developing pipeline and driving revenue growth within a specific geographic region or territory. They are responsible for building client relationships, generating leads, and closing deals, but do not have managerial responsibilities over other employees. This role emphasizes self-direction, strong sales skills, and the ability to manage one's own performance and results.

Seniority Level: Mid-Level Management (typically reports to Regional Sales Director)

Key Responsibilities:

• Develop and execute strategic sales plans for the area / territory, aligning with company objectives
• Primary: Define and execute pipeline building activities:
• Meet or exceed pipeline health goals as defined in SFDC:
• Define key & strategic accounts in area / territory
• Schedule strategic lunch & learns program meetings
• Generate new customer and account meetings
• Add new opportunities to pipeline in order to meet or exceed quota performance goals
• Secondary: closing current deals in the pipeline
• Tertiary: develop and maintain strategic accounts in coordination with Regional Sales Directors and VP Global Sales
• Achieve sales targets and quotas for assigned territory
• Develop and maintain relationships with key accounts and prospects in the territory
• Conduct regular pipeline reviews and forecast accuracy assessments
• Participate in key customer meetings and close complex deals
• Analyze territory performance metrics and identify growth opportunities
• Collaborate with marketing on territory-specific campaigns and lead generation
• Provide market feedback and competitive intelligence to management
• Ensure CRM data accuracy and sales process compliance

Typical Requirements:

• Experience in pre-sales or customer success in quoting, programming, or supporting lab automation including liquid handling platforms and integrated systems is essential
• Proven experience selling lab automation integrations and/or customised liquid handling platforms
• Must have life science sales experience with large account management
• Familiarity with automation workflows, lab hardware, or integrated software systems

UK Team Benefits:

🍎 Vitality Health Insurance

Private healthcare that incentives a healthy lifestyle

👀 Eye Care

Get your eyes tested once a year on us!

🚗 Salary Sacrifice - EV

Sacrifice some of your monthly salary in exchange for a company car, provided by your Employer

🚲 Salary Sacrifice - Bike & Tech

Sacrifice some of your monthly salary in exchange for bike and tech products, provided by your Employer

🧘🏼 ♀️ Wellbeing & Support

Support for both your physical and mental health

☀️ Wellbeing & Development Allowance

Invest in your own well-being, personal growth, and hobbies

💙 Spill & Employee Assistance Programme

Access the therapy for you and your family through Spill

😊 Additional Leave

Time off for dependents, 'Me days', and volunteering days off

👵🏼 Pension Scheme

Plan for retirement with NEST

🫂 Group Life & Critical Illness cover

Life insurance - for a piece of mind

🎂 Birthday

Time off for your Birthday

We are an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Discrimination of any kind based on race, colour, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status is strictly prohibited.