TikTok Shop - Merchandise Growth Strategy & Analytics, Project Intern (MAI UK), 2026 Start (BS/MS)

Responsibilities

About the team:

The UK MAI (Merchant Acquisition and Incubation) team operates within the SMB pillar of TikTok E-commerce, spearheading the acquisition and onboarding journey for new sellers.

The team is responsible for UK TikTok Shop merchants and merchandise growth, aiming to onboard, incubate, educate merchants from scratch and drive their business success.

As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.

Successful candidates must be able to commit to at least 3 months long internship period.

Responsibilities

• Design and execute full-funnel growth strategies that guide sellers from onboarding to maturity, enabling adoption of best practices and maximizing business potential.
• Own and deliver performance targets across workflows, with clear attribution to seller outcomes and revenue impact.

Identify high-potential sellers and accelerate their growth through targeted lifecycle strategies, tools, and enablement programs.

Develop scalable solutions—such as growth campaigns, onboarding journeys, product enhancements and platform education—that address seller pain points and drive engagement at scale.

Analyze performance data and seller feedback to uncover trends, surface blockers, and inform strategic program design and process improvements.

Partner closely with cross-functional teams (e.g., Product, Ops, Marketing) to align on goals, drive execution, and ensure end-to-end impact of initiatives.

Act as a subject matter expert, equipping internal teams with the resources, insights, and timelines needed to support sellers effectively.

Continuously build platform fluency by navigating internal tools and understanding the seller journey, identifying opportunities for innovation and optimisation.

Qualifications

Minimum Qualifications:

• Bachelor's or above, graduating December 2026 or onwards.
• Solid data literacy with the ability to conduct complex business analysis, identify growth opportunities, and translate insights into actionable plans.

Fast learner with a proactive and resilient mindset; able to perform well under pressure and adapt quickly.

Strong understanding of the UK e-commerce ecosystem, consumer trends, and digital/mobile commerce dynamics; experience in e-commerce or other fast-paced environments preferred.

Excellent communication and relationship-building skills, with the ability to identify seller needs and drive productive, results-oriented conversations.

Preferred Qualifications

• Experience in managing large volumes of sellers or accounts (e.g., hundreds of sellers).
• Strong cross-team collaboration capabilities, with proven experience coordinating stakeholders and pushing projects forward.
• Self-driven with strong ownership and a demonstrated track record of managing initiatives end-to-end.
  
  

By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: https://careers.tiktok.com/legal/privacy

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our inno

vative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.