Disclaimer: Hunt UK Visa Sponsors aggregates job listings from publicly available sources, such as search engines, to assist with your job hunting. We do not claim affiliation with TikTok. For the most up-to-date job details, please visit the official website by clicking "Apply Now."
Description
Responsibilities
About the Team
The mission of the EU Shopping Center Operation team is to increase the awareness of Shop tab campaigns and developing marketing strategies, for user engagement and experience enhancement purposes.
As the Integrated Marketing Campaign Manager, you will be responsible for developing localized marketing and campaign strategies at Shop Tab.
Responsibilities
1. From the shoptab perspective, drive the industry to take corresponding operational and growth actions. Analyze subcategories within the industry, identify opportunities, and leverage platform mechanisms to steer industry-side initiatives;
2. Develop a deep understanding of the seasonal patterns and business trends/events of supply-side industries. Continuously monitor competitors and industry movements, gain comprehensive insight into existing and potential user needs, and leverage this knowledge to help TikTok E-commerce deliver a superior shopping experience;
3. Be familiar with product-card-based e-commerce models. Leverage shoptab resources and actively collaborate with industry teams and scenario owners to enable full-cycle operations—from incubation, growth, to breakout—for various categories and products;
4. Coordinate with cross-functional teams including recommendation, search, shoptab product, and asset management. Communicate with both internal and external stakeholders to push for resolutions and alignments.
Qualifications
Minimum Qualifications
1. Familiar with international market trends, excellent market insights, and strategic thinking. Highly innovative, with logical analytical skills, and adept at leveraging data to gain in-depth understanding of user needs, behaviors, and product development;
2. Experience using data to influence business decisions and track performance, with strong business analysis capability;
3. Able to independently scope and execute projects based on business value and needs; strong logical thinking and business abstraction skills;
4. Deep understanding and strategic thinking about business models and industry trends; strong industry sensitivity and vision to identify opportunities and value;
5. Highly independent and proactive, with strong team collaboration skills and ability to drive alignment across cross-functional teams.
Preferred Qualifications
1. Bachelor's degree or above, with at least 3 years of experience on e-commerce platforms or awareness;
2. Prior experience in successfully shaping mental images and overseas mental branding cases is preferred.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
