Trade Marketing Specialist

Shape & Create - And make it happen!

The Villeroy & Boch Group with its Ideal Standard brand is one of the world's leading manufacturers in the ceramics and lifestyle sector. With our innovative and stylish products from the Dining & Lifestyle and Bath & Wellness segments, we have been creating moments and rooms to feel good in since 1748. Our success is based on the passion, design expertise and innovative strength of our more than 13,000 employees in 42 countries.

Want to become part of us? #shapeandcreate

Job Title:

Trade Marketing Specialist

Reporting to:

Marketing Director

Working with the Marketing Director, wider local and central marketing teams, you will be responsible for activating the Global and UK & Ireland marketing strategy. You’ll be the central point for activating centrally driven marketing activities and delivering them to the UK market in the responsible channel. You’ll make sure that the local UK market gets the appropriate coverage and that centrally driven campaigns are adapted to suit the needs of our teams and customers.

MAIN RESPONSIBILITIES:

• Work with Group Brand & Activation to apply and leverage Global Marketing Campaigns & initiatives as relevant to the channel/country – implementing, driving the success and reporting progress and activity back into Marketing Director & Group colleagues
• Execute NPI launches. Working with Group Brand & Activation and relevant Local Product Manager to implement launch strategy
• Feed into group brand & activation local requirements for initiatives and campaigns
• Adapt & translate centrally provided materials to execute group initiatives
• Create local price list and relevant documents
• Collect requirements for POS and customer specific materials
• Provide support to the local sales teams to meet company targets through local country and customer campaigns, promotions, initiatives
• Participate in customer reviews to collect understanding, insight & intelligence and feedback from periodical structured interviews and field visit with local sales.
• Management of customer data lists through SFDC system and external data sources
• Planning, management and execution of local events
• Engages and manages relationships with marketing agencies, print. PR & media relationships (outside of specialist non-res) where needed to be employed locally to deliver activation campaigns

General Experience / Knowledge base:

Degree level education in relevant field or holding professional marketing qualification CIM / IDM preferred

Previous Marketing experience in related or parallel industry

Experience of working in a large organisation with Group & Local Marketing structure

Specific Skills/Experience:

Strong understanding of the full marketing mix, platforms and channels

Project management skills

Budget Management

Strong problem solving and analytical skills

Evidence of creative flair

Behavioural Skills:

• Self-starter
• Good team player
• Cross-functional working
• Well organised
• Results focused
• Deadline driven
• Positive attitude with a passion for impactful marketing and driving strategies forward
• Perseverance and keen to succeed
• Influencing

Location

Hull or Armitage

Ability to have flexible working – 2 days WFH per wk

Think outside the box with us! #shapeandcreate